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DON'T DO ANOTHER TRADE SHOW WITHOUT READING THIS


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Custom-created promotional products can make huge waves when it comes to generating buzz about your business! The purpose behind a trade show, after all, is to make sure that people leave with your business in mind. There is no better way to do this in a trade show setting than to offer something a little more exceptional than the rest of your competitors.

Want to Give Them Something to Talk About?

There are all kinds of interesting promotional items you can customize for your business, but it's always a good idea to choose items that will get attendees talking and sharing. Complicated puzzles, colorful toys, and items that take a little bit of tinkering are great tools for generating some conversation at your next trade show! The show booths that engage clients in a memorable way and encourage interaction are the most successful and popular. If you want to see results from your efforts, then you'll need to do more than put up a few banners and ask your employees to stand in the booth all day.

When choosing your promotional items to give away, be sure to check out products that will put your name in lights. Some great items you might want to include in your promotional product arsenal are: cool glow ice cubes, flashlight key chains, folding book lights, light up rubber ducks, light-up yo-yos, neon sunglasses, and sun shades for vehicles. All of these items are fun little novelty tokens that will create some buzz for your company! Try to be imaginative and think of giveaway items that your competitors may not consider. Cool Glow Ice Cubes

Put Safety and Health First!

If safety is your priority, then check into giving away personalized kits! You can have your logo printed on road safety kits, personal safety kits, and first aid kits to associate your brand with good health. This strategy is particularly effective for trade shows in the health or medical fields, but any company can get in on the action and encourage good health and hygiene. In fact, portable germ eliminators like hand sanitizers are among the most in-demand promo items these days. Safety kits and anti-bacterial gel may not be as exciting as other promotional items, but they can be very effective advertising tools – especially if your company is the only one distributing them at the trade show!

Roadside Auto Caddy There are no right or wrong methods for determining buzz-worthy promotional items! All you need to do is put a little thought into the process and come up with ideas that are fun or out-of-the-ordinary. Obviously, don't buy any offensive products, but the key is to stay one step ahead of your competitors by purchasing unusual giveaway items that will inspire people to stop at your booth. It's really that easy!

Article By Jill Tooley
Jill Tooley

Jill has been obsessed with words since her fingers could turn the pages of a book. She’s a hopeless bibliophile who recently purchased a Kindle after almost 6 years of radical opposition, and she loves stumbling upon new music on Pandora. Random interests include (but are not limited to) bookstores, movie memorabilia, and adorable rodents. In addition to managing the QLP blog, Jill also manages the content development team, assists with the company’s social media accounts, and writes like a fiend whenever given the chance. You can connect with Jill on Google+.

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