There are several options available for going green while still providing your clients with quality and useful promotional products from your business.
The environment is a top concern to many individuals and businesses; going green with your promotions is beneficial to the earth as well as to your company. Potential clients and buyers may be impressed by your ecological awareness, which could influence them to choose your company over others. Any company whose focus is related to environmental friendliness should be certain that all chosen promotional materials and products are not going to harm the environment. Here are some ways that you can go green while promoting your business!
|Waste Not, Want Not
Carefully consider the needs of the clients you are targeting so you don’t send excess materials. If you're marketing to a store or a supermarket, it's probably more practical to send a dozen pens than a dozen magnets. Consumers don’t want to have to throw things away, and they may consider your company wasteful if you send "disposable" products. When you order custom calendars, send just one to each business or individual; customers can always request more if they need them. If you are marketing to a small company, consider sending a few baseball caps or t-shirts for the employees, but don't go overboard with how many you're sending.
|Recycling is Important
Whenever possible, try to order promotional materials from companies that use recycled materials. Paper products like planners, memo pads, and calendars are often made from recycled materials. Many mouse pads and apparel are "green" as well! Purchase plastic or metal items that can be recycled after they have served their purpose.
|Consumers Like Consumables
Consumable items are another way to effectively promote your company while helping to lessen the impact on landfills! Order fortune cookies with your business logo and telephone number on the fortune or send tins of snacks with a business card attached. Trying to stay away from food? Another option is to send frequently-used promotional products like memo pads, pens, and pencils. It’s even better if these items are either made from recycled materials or can be recycled after use.
|Use Items That Are Environmentally-Friendly
Many people would rather use a reusable water bottle than to buy a case of throwaway water bottles each week. Similarly, there is a trend of using cloth grocery bags instead of the paper or plastic offered by stores. Cloth bags and eco-friendly sports bottles are excellent items to give away to promote your business and show your ecological awareness at the same time! Consider spending some extra money to purchase high-quality items. Think about it: a logo water bottle that cracks after several uses is going to end up in the trash can, as will a cloth grocery sack that is too small or too weak to carry groceries.
If it is important to your company to uphold a great reputation, be sure you are buying high-quality promotional products. With so many recycled, recyclable, consumable, and ecologically-useful options available, it is easy to go green when promoting your business!
|Article By Jill Tooley|
Jill has been obsessed with words since her fingers could turn the pages of a book. She’s a hopeless bibliophile who recently purchased a Kindle after almost 6 years of radical opposition, and she loves stumbling upon new music on Pandora. Random interests include (but are not limited to) bookstores, movie memorabilia, and adorable rodents. In addition to managing the QLP blog, Jill also manages the content development team, assists with the company’s social media accounts, and writes like a fiend whenever given the chance. You can connect with Jill on Google+.
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