One of the easiest and least expensive ways to reach out to a great number of people is to hand out promotional products in a public place. You can meet a wide demographic of people, it costs nothing beyond the time and manpower necessary to physically hand out the items, and you make a face-to-face connection with each potential client. On the downside, people are often in a hurry to get to work, class, or home and may not give your or your product its due attention. You also need to consider the laws that restrict when and where handouts are allowed.
Bulk mailings can also effectively reach your customers. This technique requires a little more work; you have to get ahold of addresses and names (or address your potential clients as “Current Resident” and risk being tossed with the junk mail). Direct mail puts your item in the customer’s home without bothering them during the day, and they have the option to open it whenever they have time. However, with this method you'll also have to consider shipping costs and the size and weight of your promotional item. If you’re sending customized pencils or pens, then direct mail could be an option. If you’re bulk mailing products like logo sports bottles, backpacks, or blankets, then direct mail would probably not be the most cost-effective choice!
Conferences can help your company reach others in your industry. If you want to draw crowds into your presentation, offer them a great promotional product like a padfolio, a tumbler, or a mouse pad at the entrance (and maybe even the exit as well). This way, they'll be motivated to walk into your presentation and they’ll remember your company and message. The only downside to conferences is that you reach a very limited demographic.
Trade shows are fantastic places to distribute your promotional items! Chances are good that your audience is already interested in your product or industry, and due to the variety of attendees your audience is not necessarily limited to the professionals in that industry. However, the competition is rough in this type of atmosphere because usually everyone has comparable products or services and is competing for the same audience. For this reason, you should carefully choose your promotional product and possibly improve the design to draw special attention to your company.
Hotels, restaurants, and stores often have grand opening ceremonies or parties. This is the perfect place to reach people who are personally interested in your company! You'll draw crowds if you promote a sale, discount, or incentive to attend the grand opening. Plus, if you give your newest clients a great promotional product that offers a discount on their second visit or even just reminds them of your name, you’ll draw crowds more than once!
Holiday parties are excellent places to provide positive reinforcement to your workers with employee incentives and reward items. Also, many promotional items like imprinted glasses, custom bottle openers, and personalized wine stoppers can double as supplies for the party! Even though your only recipients will be your employees, it reinforces loyalty and creates brand recognition nonetheless.
Promotional Products Overview & FAQs
How Do You Choose a Promotional Product?
How Do I Use My Promotional Products?
How Many Promotional Products Should I Order?
How Do I Distribute Promotional Products?
How Should I Design My Promotional Product?
Why Use Promotional Products?
What is Historically the Most Popular and Proven Promotional Product?
The ROI of Promotional Products Compared to Television, Radio, and Newspapers