HOW DO YOU CHOOSE A PROMOTIONAL PRODUCT?

Resource Center » How Do You Choose a Promotional Product?

There is no exact formula for deciding which promotional product to choose, but there are certainly several factors to take into account.

Target Demographic

First, you should figure out what types of people you want to reach and research their interests. When you’re advertising for a tattoo parlor, a yo-yo might not be your best option. If you’re a towing or roadside assistance company, an item such as a CD visor, an air freshener, or a roadside emergency kit is a wise investment. However, there is an exception to every rule, and almost any combination can make a splash if it's done correctly!

Price

If you’re just starting a business and working out of pocket, then five-hundred customized leather briefcases might not be the most financially sound choice! On the other hand, if you’re already an established company like Microsoft, you’re probably not going to waste your time with personalized pens. It's true that you have to spend money to make money, but it’s also important to find a middle ground that puts you firmly in the playing field without decimating your bank account.

Campaign

If your company has a longstanding slogan or image it wants to present to its current and potential customers, then your promotional product should be consistent with that. However, every rule is made to be broken, and promotional products that are in stark contrast to your message can also be very effective attention-getters. If you do decide to put together an unconventional promotion, just make sure you are organizing everything well and taking all of the possible outcomes into account.

Distribution

The size and structure of a promotional product can sometimes limit its distribution. Light and thin items like pencils, magnets, and calendars can easily be bulk mailed or left in mailboxes. Larger and bulkier items like apparel and mugs can more easily be handed out at trade shows. Expensive items like computer hardware and watches should be hand-delivered or sent via insured mail. You know your audience better than anyone, so use your best judgment before making any important promotional decisions.

Promotional Products Overview
Why use promotional products?
How do I use my promotional products?
How do you choose a promotional product?
How do I distribute promotional products?
How should I design my promotional product?
How many promotional products should I order?

Quality Logo Products, Inc. is your number one source for stress balls and promotional items.

Quality Logo Products, Inc. • 724 North Highland Avenue • Aurora, Illinois 60506
For assistance, email us at info@qualitylogoproducts.com or call 1-866-312-5646 • Monday - Friday.