How many people and what specific type of audience are you trying to reach? If you're targeting a broad range of potential clients in different locations, it's better to order larger quantities to more effectively spread the word. If you are promoting within an industry and your audience is limited, then there's a good chance that you'll need fewer promotional products.
Duration of Campaign
How long is your campaign going to run? If you are marketing for a single event (especially one that you want to promote with a dated product), it is best to place a modest order so you don’t wind up with extra products that become unusable. Single-use and disposable items like sunscreen packets and perishable food are ideal for this type of promotion. However, if you are organizing a long-term campaign that focuses more on brand recognition than events, it is often best to place a large order. Excess promotional items like personalized water bottles or customizable pens can easily be stored for future use, and you save on shipping costs for additional orders.
|Article By Bubba|
Bubba is the Quality Logo Products mascot. He may have started out as "just a stress ball," but he's come a long way since the company's launch in 2003. Bubba has been immortalized in numerous vector artwork designs for internal and external promotions, and you can see him change outfits on the Quality Logo Products homepage whenever a holiday rolls around. Oh, and he thinks pants are for the birds. You can connect with Bubba on Google+.
Promotional Products Overview & FAQs
How Do You Choose a Promotional Product?
How Do I Use My Promotional Products?
How Many Promotional Products Should I Order?
How Do I Distribute Promotional Products?
How Should I Design My Promotional Product?
Why Use Promotional Products?
What is Historically the Most Popular and Proven Promotional Product?
The ROI of Promotional Products Compared to Television, Radio, and Newspapers