Resource Center » How Should I Design My Promotional Product?
It's important to consider your marketing campaign prior to ordering your promotional items. Here are some factors that may affect your promotions as well as your budget!
Distribution Method
If you’re handing out promotional items in person, you can get away with purchasing bulky or unusually-shaped products. If you’re mailing promotional products, it’s most cost-effective to design a lightweight and regularly-shaped item. There's little point in saving money on an inexpensive customized product if it costs you three times as much to ship it!
Campaign Type
You should design an item for a single sale differently than you would design an item tailored strictly to long-term brand recognition. Single-use and disposable items are the best fit for event promotions, but giveaway items like mugs, stress balls, and t-shirts work better for long term campaigns.
Target Audience
If your promotions are geared toward younger audiences, then you may want to consider buying promotional items that have bright colors and interesting gimmicks. Children are going to be more interested in the physical appearance of the product than the text printed on the product. If you are marketing to adults, then you should think about purchasing practical promotional products imprinted with full contact information. Most adults care to have useful items instead of playful ones!
Promotional Products Overview & FAQs
How Do You Choose a Promotional Product?
How Do I Use My Promotional Products?
How Many Promotional Products Should I Order?
How Do I Distribute Promotional Products?
How Should I Design My Promotional Product?
Why Use Promotional Products?
What is Historically the Most Popular and Proven Promotional Product?
The ROI of Promotional Products Compared to Television, Radio, and Newspapers
