Making company pens stand out from the rest is critical to a good ROI.
Company pens are great promotional items. Why? Because everybody needs a pen. Pens are borrowed, pens are seen, pens are given as gifts, and they sit on desks at work; we are so used to looking at pens that they have become part of our daily environments. Have you ever driven past a business and thought it looked familiar to you? It's highly possible that you had seen a promotional pen or some other promotional item with that company's name on it!
For companies looking to purchase promotional items, it is important to research the items you are considering. For example, useful promotional products like custom water bottles are much more popular than disposable items! You want items that create incentive for people to contact you and for them to highly regard your company. Personalized pens are wonderful giveaway items because they're extremely inexpensive and effective. However, t's important to make your company pen design stick out and that is usually easier said than done!
Bright Colors, Bold Lettering
Using bright colors is the best way to make your company pen noticeable. Take a second to open up your kitchen or desk drawer and glance at the pens that you see in there. You probably see a lot of blue, black, and white, right? There's nothing wrong with those pen colors, but if you're seeking an edge over competitors you should consider vivid or neon colors instead. You could also check into logo pens that have unusual designs or eye-catching shapes.
Bold lettering is another way to make your company pen memorable. Companies that spend money on promotional pens want the information to be legible; bold lettering is an important part of a successful pen because the information must be easily read in order for people to contact you!
Smooth Writing Pens Are Worth Holding On To
Think about your favorite pen; why is it your favorite? Most people hold on to a specific pen because it writes smoothly and effortlessly. Sometimes, "cheap" pens will only write well once or twice. What would customers think about your company if you gave them worthless pens? If your company pens write well, people will keep them longer and perhaps even give them to others. Promotional pens could give your company just the exposure it needs!
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Why Use Promotional Items?