Making company pens stand out from the rest is critical to a good ROI.
Company pens are great promotional items. Why? Because everybody needs a pen. Pens are borrowed, pens are seen, pens are given as gifts, and they sit on desks at work; we are so used to looking at pens that they have become part of our daily environments. Have you ever driven past a business and thought it looked familiar to you? It's highly possible that you had seen a promotional pen or some other promotional item with that company's name on it!
For companies looking to purchase promotional items, it is important to research the items you are considering. For example, useful promotional products like custom water bottles are much more popular than disposable items! You want items that create incentive for people to contact you and for them to highly regard your company. Personalized pens are wonderful giveaway items because they're extremely inexpensive and effective. However, t's important to make your company pen design stick out and that is usually easier said than done!
Bright Colors, Bold Lettering
Using bright colors is the best way to make your company pen noticeable. Take a second to open up your kitchen or desk drawer and glance at the pens that you see in there. You probably see a lot of blue, black, and white, right? There's nothing wrong with those pen colors, but if you're seeking an edge over competitors you should consider vivid or neon colors instead. You could also check into logo pens that have unusual designs or eye-catching shapes.
Bold lettering is another way to make your company pen memorable. Companies that spend money on promotional pens want the information to be legible; bold lettering is an important part of a successful pen because the information must be easily read in order for people to contact you!
Smooth Writing Pens Are Worth Holding On To
Think about your favorite pen; why is it your favorite? Most people hold on to a specific pen because it writes smoothly and effortlessly. Sometimes, "cheap" pens will only write well once or twice. What would customers think about your company if you gave them worthless pens? If your company pens write well, people will keep them longer and perhaps even give them to others. Promotional pens could give your company just the exposure it needs!
Product and Industry Guides
10 promotional products that are sure to fail
34 ways to write a slogan
Adhesive sticky note pads - the most impressions for your dollar
Canvas, cotton, polypropylene - how to choose the right tote bag for you!
Custom (shape) stress balls; When is it the right time to go custom?
Does blended (50/50) vs. (100%) cotton really matter? Which shrinks less?
Guide to trade shows, expos & conferences
How do I make MY company pen stick out?
Preparing to ship a package internationally - what you need to know
The 20 weirdest promotional products ever
The environmental impact of promotional products
The ROI of promotional products compared to television, radio, and newspapers
Tips and tricks when buying custom calendars
Top 10 promotional products
What is historically the most popular and proven promotional product?
What is nonwoven polypropylene and how recyclable is it really?
What is the difference between a padfolio and a portfolio?
What is the difference between a pill and no pill fleece?
What is the difference between USB 1.0 and USB 2.0?
What is the shelf life of an average battery powered promotional product?
What is UPS dimensional weight and how does it apply to drinkware?
What is Windows Vista ReadyBoost?
What makes a product eco-friendly?
What to look for when purchasing golf balls
When to go with embroidery instead of silk screening
Who invented the koozie?
Who invented the promotional calendar?
Who invented the promotional pen?
Why are red and orange ceramic mugs so much more expensive (to produce)?
Why aren't some drinkware items, such as travel mugs, dishwasher safe?
Why do you sometimes ship 10% over or under the requested ordered quantity?
Why does it cost more for rush production? The guide to rush production
Why is it important that I order case quantities when purchasing drinkware?


