In today’s competitive marketplace, businesses of all sizes need to market their companies; marketing can be the difference between making a profit or sustaining a loss.
Effective marketing can be accomplished in a number of ways. Advertising in newspapers, on the radio, on television, on billboards, through direct mail, on the Internet, face-to-face, by word of mouth, in e-mail, and via promotional giveaways are all effective marketing methods. Each method is used to reach a specific segment of the potential buying public. For example, if you were looking to target a message to a certain demographic group (i.e. people that live in a specified area) you can send a direct mailing to those neighborhoods or advertise on local billboards.
The Internet has a number of quality marketing resources to help businesses effectively reach current and potential customers. Here is a selection of web sites that can help market your business:
Marketing Profs - Marketing resources such as articles and tutorials on a variety of topics, written by marketing professionals.
Marketing Resources - A collection of marketing and e-commerce resources.
Strategic Internet Marketing Resources - A selection of Internet marketing resources covering a wide range of topics.
E-marketing Research Papers – Marketing research papers for download.
Marketing Software Directory - Directory of resources for marketing software providers.
American Marketing Association - Resource site for marketing professionals.
Links to Academic Marketing Journals - Links to academic sites dealing with various marketing subjects.
Inc Marketing Podcasts - Podcasts from Inc.com covering a variety of topics for small business marketing.
Marketing Online Resources - Listing of marketing web sites.
Top 50 Marketing Blogs for 2008 - Listing of the top 50 marketing blogs to monitor.
PR & Marketing Blogs – A list of marketing and public relations blogs.
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