In today’s competitive marketplace, businesses of all sizes need to market their companies; marketing can be the difference between making a profit or sustaining a loss.
Effective marketing can be accomplished in a number of ways. Advertising in newspapers, on the radio, on television, on billboards, through direct mail, on the Internet, face-to-face, by word of mouth, in e-mail, and via promotional giveaways are all effective marketing methods. Each method is used to reach a specific segment of the potential buying public. For example, if you were looking to target a message to a certain demographic group (i.e. people that live in a specified area) you can send a direct mailing to those neighborhoods or advertise on local billboards.
The Internet has a number of quality marketing resources to help businesses effectively reach current and potential customers. Here is a selection of web sites that can help market your business:
Marketing Profs - Marketing resources such as articles and tutorials on a variety of topics, written by marketing professionals.
Marketing Resources - A collection of marketing and e-commerce resources.
Strategic Internet Marketing Resources - A selection of Internet marketing resources covering a wide range of topics.
E-marketing Research Papers – Marketing research papers for download.
Marketing Software Directory - Directory of resources for marketing software providers.
American Marketing Association - Resource site for marketing professionals.
Links to Academic Marketing Journals - Links to academic sites dealing with various marketing subjects.
Inc Marketing Podcasts - Podcasts from Inc.com covering a variety of topics for small business marketing.
Marketing Online Resources - Listing of marketing web sites.
Top 50 Marketing Blogs for 2008 - Listing of the top 50 marketing blogs to monitor.
PR & Marketing Blogs – A list of marketing and public relations blogs.
|Article By Bubba|
Bubba is the Quality Logo Products mascot. He may have started out as "just a stress ball," but he's come a long way since the company's launch in 2003. Bubba has been immortalized in numerous vector artwork designs for internal and external promotions, and you can see him change outfits on the Quality Logo Products homepage whenever a holiday rolls around. Oh, and he thinks pants are for the birds. You can connect with Bubba on Google+.
Five Reasons Why Your Marketing Campaign Fell Short
The 4 Ps of Online Marketing (Placement, Promotion, Price, and Product)
The Elements of a Good Advertising Campaign
How to Purchase Promotional Product Placement in Movies and TV
Using Photoshop to Market Your Business
Must-Know Business Advertising Tips
What are the Important Elements of a Good Advertising Campaign?
34 Ways to Write a Slogan