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PROMOTING YOUR BUSINESS WITH RSS FEEDS

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Don't worry if you're not familiar with RSS feeds; you're not alone! If used correctly, RSS feeds can efficiently market and promote your business. An RSS feed (which stands for Really Simple Syndication) refers to a Web feed that updates frequently published works, such as blogs or news articles. It can also alert users to new content or products on a web site. The feeds are usually updated in real time so that users can see articles or works as they are published, which is a great way to receive updated content by-the-minute.

To see the feed of your content, a user needs what is called an aggregator. Aggregators are programs that allow users to access and read the stories coming from RSS feeds that they choose to follow or syndicate. An aggregator can be either web-based (accessed through a web page via your Internet browser) or client-based (a separate program that manages your feeds). Some popular web-based aggregators and news readers are
Bloglines, Netvibes, and My Yahoo!, and some of the best client-based aggregators are FeedDemon, Feedreader, NewsGator, and NetNewsWire.

Creating an RSS feed for your site is simple if you have the right tools:

  • >MyRSSCreatoris a simple way to set up RSS news feeds quickly
  • FeedForAll is feed creation software that lets users easily create and update their RSS feeds
  • ssRSS is a free RSS generation tool that is low on frills but big on convenience

After you've created your RSS feed, you have to publicize it. Submitting your feed to RSS directories is a great way to get others to syndicate your content. If you have a popular RSS feed then you'll be driving more traffic to your web site and possibly creating more sales. The following sites feature some excellent RSS directories:

There are also many options for syndicating your content. Even if you're new to the world of RSS feeds, there are lots of sites that can help you out:

RSS feeds can help to make money for your site, too. Google AdSense is the most popular option to monetize your feeds, but there are other easy ways to monetize your RSS feed. These are especially helpful options if you plan on creating an RSS feed for your blog or news site.

A blog is the most common way to start an RSS feed. Blogs are interesting, easy to maintain, and can provide new content to your visitors daily. Thinking about starting a blog? Check out these blog software sites:

  • Wordpress is probably the most popular blog software and very easy for even a novice to use
  • Moveable Type offers a great variety of blogging tools
  • Typepad allows you to set up blogs in a matter of minutes
  • Blogger is owned by Google, and is also very simple to use
Article By Bubba
Bubba

Bubba is the Quality Logo Products mascot. He may have started out as "just a stress ball," but he's come a long way since the company's launch in 2003. Bubba has been immortalized in numerous vector artwork designs for internal and external promotions, and you can see him change outfits on the Quality Logo Products homepage whenever a holiday rolls around. Oh, and he thinks pants are for the birds. You can connect with Bubba on Google+.

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