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Resource Center » What is Historically the Most Popular and Proven Promotional Product?

The most effective and popular promotional product in history is the simplest: it's the pen!

If you are searching for first-time promotional products for your company, then you are probably looking for something that will get the job done as effectively as possible. Promotional budgets are not always as large as they should be, so it is important to get the most for your money. Consider the most common and the most useful promotional products that you have seen. Are there any products that you have held onto the longest or perhaps even passed around to others? One of the most popular favorites is the promotional ballpoint pen. If pens are your top choice, then you aren’t alone—everybody loves good pens! That's why they're the most popular and proven promotional products of all.

Ballpoint Pens: They’re Everywhere!
Promotional pens are everywhere you look, from your desk to your car's glove compartment. Few people would honestly be able to say that they've never written with a company pen. If you look into any desk drawer at work, then chances are good that at least half of the pens you find will have some company’s logo or business information stamped on them. Companies that choose personalized pens are taking the smart route because pens are popular promotional items that are proven to be held onto the longest. Everybody needs a pen, whether it's to sign their checkbooks, to jot down notes, or to write things on calendars. If somebody’s favorite pen is the one with your company’s name and phone number on it, then you might gain a bit more clientele and become a household name!
Bic Clic Stic Pen

Pens and Brand Recognition
The true purpose of promotional items is to create some sort of brand recognition for your business. Businesses want to present themselves in the best light possible and have potential customers and clients regard them as reliable and trustworthy authorities. They also want their business names to reflect not only who they are but what they offer. Brand recognition is important and pens are probably the best items to accomplish the task because they never stray far from sight!
Sillhouette Satin Grip Pen

Personalized Pen Choices
The wide variety of promotional pen styles, shapes, and colors has also helped them gain credibility. You can get a personalized pen no matter what your price range and whether you need ballpoint pens or pricier refillable fountain pens. There are giant promo pens, goofy pens, and even stress ball pens! Sharpies and highlighters are also customizable. How many other promotional items offer that wide of a selection?
Cambridge Pen

Companies who are looking for inexpensive and effective promotional items naturally turn to the incredible promotional pen. Everybody has them, everybody wants them, and they never go bad (although they may eventually run out of ink). There are few better ways to make good use of a small promotional budget than to invest in the most effective personalized product out there—the promotional pen.

Article By Jill Tooley
Jill Tooley

Jill has been obsessed with words since her fingers could turn the pages of a book. She’s a hopeless bibliophile who recently purchased a Kindle after almost 6 years of radical opposition, and she loves stumbling upon new music on Pandora. Random interests include (but are not limited to) bookstores, movie memorabilia, and adorable rodents. In addition to managing the QLP blog, Jill also manages the content development team, assists with the company’s social media accounts, and writes like a fiend whenever given the chance. You can connect with Jill on Google+.

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Promotional Products Overview & FAQs

How Do You Choose a Promotional Product?
How Do I Use My Promotional Products?
How Many Promotional Products Should I Order?
How Do I Distribute Promotional Products?
How Should I Design My Promotional Product?
Why Use Promotional Products?
What is Historically the Most Popular and Proven Promotional Product?
The ROI of Promotional Products Compared to Television, Radio, and Newspapers


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