Constant Brand Exposure
If you provide your potential customers with something they can take home, attach to their cars, or use at their offices, then you have guaranteed yourself a daily commercial that people won’t fast forward. When you give them a hat, a bag, or another piece of apparel, you are creating a walking billboard of brand exposure. Promotional products are seen by your clients as well as by everyone around them.
The late comedian Mitch Hedberg said that handing out flyers is like saying, “Here, you throw this away.” Well, considering the lack of ingenuity and the presence of garbage cans, we’re inclined to agree with him! Even if a flyer does make it back home with its recipient, what are the chances it won’t get thrown away, used as scratch paper, or simply ignored until it’s too late? Although they are extremely easy to design and cheap to reproduce, flyers are also virtually ineffective when it comes to creating a long-lasting relationship with a potential customer. People are far less likely to throw away something useful like a t-shirt, a stress ball, or a travel mug.
With promotional products, you reach customers in a way that billboards, commercials and radio spots can’t reproduce, because you're providing them with tangible items that could make them laugh or move them to action. Either way, you'll definitely provide them with an obligation-free product that will cement your company’s logo and slogan in their minds!