Advertising Campaigns
Case Study #1: Accounting Firm Buys Imprinted BIC® Sticky Note™Notepads for Office Use
Case Study #2: Athletic Organization Uses a Tennis Ball Magnet to Promote Memberships
Case Study #3: Auto Glass Company Builds Awareness of Auto Repair Service with ReStick
Case Study #4: Auto Glass Corporation Uses a Variety of Promotional Merchandise in Stores
Case Study #5: Bail Bondsman Advertises Services Creatively on BIC Lighter
Case Study #6: Bakery Advertises with Magnet
Case Study #7: Local Bank Uses Executive Pen to Increase Customer Base
Case Study #8: Car Manufacturer Promotes Safety Program
Case Study #9: Cash Advance Company Saturates the Area with the BIC Round Stic®
Case Study #10: Computer Store Used a Writing Instrument and a ReStick to Stimulate Sales
Case Study #11: Department Store Delivers Advertising Message with BIC Widebody Message Pen
Case Study #12: Dietary Company Assists Sales Force with BIC Pens
Case Study #13: Golf Course Gives BIC® Products as Gifts at Father / Son Golf Tournament
Case Study #14: U.S. Government Agency Uses BIC® Sticky Note™ Notepads to Solicit New Business
Case Study #15: Heavy Equipment Manufacturer Promotes New User-friendly Website with BIC Mouse Pad
Case Study #16: Local Hospital Uses BIC Promotional Products to Promote Hospital’s Services
Case Study #17: Moving Company Uses BIC WideBody Message Pen to Compete with National Moving Chains
Case Study #18: Newspaper Purchased BIC® Sticky Note™ Notepads as a Coupon for Local Businesses
Case Study #19: National Safety Awareness Program Distributes Key Ring Light to Kids and Teens
Case Study #20: Pharmaceutical Company Uses BIC® Sticky Note™ Combo Pack to Promote New Drug Launch
Case Study #21: Pharmaceutical Company Uses Steel Color Retractable Pens as Incentive to Write Prescriptions
Case Study #22: Pharmaceutical Company Uses BIC® Sticky Note™ Cubes to Increase Awareness
Case Study #23: Pharmaceutical Company Uses BIC® Sticky Note™ for New Drug Launch
Case Study #24: Radio Station Uses the BIC Brite Liner Grip & Key Ring Light toAdvertise New rogramming Format
Case Study #25: Radio Station Uses Pen to Increase Market Share and Stimulate Awareness of Programming
Case Study #26: Free BIC® Sticky Note™ Combo Pack Helps Get Potential Customers to Seminars
Case Study #27: Real Estate Agent Gives Local Info to Home Owners, All in One Piece
Case Study #28: Rental Company Increases Listings by Giving Away “Two Sider” Pen
Case Study #29: Realtor Uses the BIC Clic Stic and BIC® Sticky Note™ Combo Pack to Increase Exposure
Case Study #30: Realtor Increases Recall with BIC® Sticky Note™ Notepads and BICWideBody Message Pen
Case Study #31: Fast Food Chain uses Incentive to Remind Employees about Good Customer Service
Case Study #32: Pizza Chain Uses Custom Magnet to PromoteWeekly Specials
Case Study #33: Sandwich Shop Uses Mouse Pads to Promote Sales For Lunch
Case Study #34: Restaurant Builds Awareness with Pivo
Case Study #35: Tavern Uses BIC® Sticky Note™ Combo Pack to Spin Folklore with Patrons
Case Study #36: Cab Company Uses Tri-Stic Magnet Pen to Promote its Services
Case Study #37: Technology Company Uses the Message Magnet to Promote a Staff Golf Outing
Case Study #38: Telemarketing Company Gives Worthington Collection Ball Pen to Call Recipients
Case Study #39: Regina’sTitle Company Advertises and Signs Paperwork with the Grip Roller
Case Study #40: Towing and Service Station Uses BIC® Sticky™ Notepad /Pen Combo Pack to Increase Awareness
Case Study #41: ABC University Promotes Safety on Campus with the Key Ring Flashlight

Awards
Case Study #42: Apparel Company Recognizes Sales Reps at National Meeting
Case Study #43: Appliance Company Distributes a High End Pen as an Employee Service Award
Case Study #44: Helicopter Manufacturer Rewards Employees with Agios
Case Study #45: Insurance Company Gives Awards and Recognition with the BIC Grip3 Pen
Case Study #46: Industrial Manufacturing Plant Uses BIC® Sticky Note™ to Promote Safety
Case Study #47: Pharmaceutical Company Rewards Employees with Sheaffer Pens
Case Study #48: Police Department Uses BIC Round Stic to Promote Safety
Case Study #49: Local Sheriff’s Station RewardYears of Service with Executive Writing Instruments
Case Study #50: A Semiconductor Company Shows Appreciation to Vendors
Case Study #51: Software Company Uses Mouse Pads to Thank Customers
Case Study #52: Telemarketing Company Uses BIC ReStick to Advertise Sales Contest

Change of Address
Case Study #53: Doctor’s Office Advertises New Location Information
Case Study #54: Electrical Company Uses the ReStick to Promote New Number
Case Study #55: InsuranceAgency Notifies Clients of New Address with ReStick

Civic Programs
Case Study #56: Chamber of Commerce Uses BIC Round Stic Shapes to Promote Key to the City Campaign
Case Study #57: Credit Union Uses Brite Liner 3-Pack to Generate Community Goodwill and Exposure
Case Study #58: Local Health Department Keeps Health Providers Informed with Counter Mat
Case Study #59: Retirement Facility Purchases the XXL for Residents with Arthritis

Conventions and Tradeshows
Case Study #60: Credit Union Hands Out BIC Coasters at a Local Event
Case Study #61: Hot Sauce Company Uses BIC Message Pen to Highlight Product at Trade Shows
Case Study #62: Medical Distributor Advertises at Trade Shows with BIC® Tri-Stic® Sticky Note™ Combo Pack
Case Study #63: Software Company Uses the Promotional Variety Pack to SpreadTheir Name at Tradeshows
Case Study #64: Travel Agent UsesBIC® Sticky Note™ Combo Pack as Giveaways at Trade Show

Corporate Anniversaries
Case Study #65: Trucking Company Celebrates 50th Anniversary withEngraved Gel Pens

Customer Presentation
Case Study #66: Bread Company Enhances Customer Presentations with BIC® Sticky Note™ Notepads
Case Study #67: Builders Use ReSticks for Nationwide Display in Home Developments
Case Study #68: Computer Services Company Keeps Clients Aware with BIC® Sticky Note™ Notepads
Case Study #69: HockeyTeam Signs Autographs with Permanent Marker
Case Study #70: Pediatrics Office Calms Patients’ Fears with Mood Magnet
Case Study #71: Real Estate Company Uses Magnet to PromoteAgent Services to Prospective Home Buyers

Direct Mail
Case Study #72: BaseballTeam Uses Sheaffer Prelude to Stimulate Season Ticket Sales
Case Study #73: CollectionsAgency Uses Widebody Retractable as “Thank You” Gift
Case Study #74: Collision Service Purchases Mouse Pads to Mail to Insurance Adjusters
Case Study #75: Distributor Increases Sales with Existing Catalog Fulfillment Program
Case Study #76: Student Gift Service Uses a Calendar Magnet as a Direct Mailer
Case Study #77: Oil Company Promotes Pipeline Safety to Local Residents
Case Study #78: TravelAgencies Using Mouse Pads to Remind Students to Call Them for Their Spring Break Offers

Fund Raising
Case Study #79: Woods High School Generates Fan Support with BIC Tri-Stic
Case Study #80: Little League PromotesTeams with BIC Mouse Pad Coasters
Case Study #81: Non-Profit Organization Purchases Business Card Magnet to Promote the Organization
Case Study #82: Non-Profit uses BIC Magnet for Fund Raising and Education Campaign
Case Study #83: Local Special Needs School Uses BIC to Promote Fundraiser
Case Study #84: Private University Uses Sheaffer Pen to Spark Fund Raising

Grand Openings
Case Study #85: BIC ReStick Helps Make New Location a Success
Case Study #86: PromotionalVariety Pack for Bank’s Grand Openings
Case Study #87: Banks Merge and Open 100 New Locations
Case Study #88: New Carpet Cleaners Drum up Business with BIC Magnets
Case Study #89: Consulting Company Increases Exposure with the BIC Promotional Variety Pack
Case Study #90: Nationwide Discount Department Store Uses BIC Promotional Products to Celebrate Grand Openings
Case Study #91: Department Store Uses Combo Packs for Grand Openings
Case Study #92: Health Food Company Uses BIC® Sticky Note™ to Feature New Menu
Case Study #93: Mattress Outlet Store Uses BIC XXL as Goodwill Gift for Grand Opening
Case Study #94: Publishing Company Promotes Future Book Signing with Sheaffer Legacy
Case Study #95: Realtor Uses Variety Pack to Increase Client Base
Case Study #96: Pizza & Sub Shop Uses BIC® Sticky Note™ as Coupon for College Students
Case Study #97: Salon Purchases the Widebody Message Pen to Promote Services & New Location

Holiday Gifts
Case Study #98: Fiber Optic Company Gives Prelude to Best Customers
Case Study #99: Investment Company Uses Sheaffer Prelude as Top Customer Thank You Gift
Case Study #100: Shipping Company Uses BIC Esteem to Say Thank You for Continued Support

Mergers / Aquisitions
Case Study #101: Internet Server Uses BIC Magnet to Announce Merger with Major Competitor
Case Study #103: Leading Investment Firms Utilize SheafferWriting Instruments to Commemorate Merger
Case Study #104: Mouse Pads Ease Transition for Employees during Merger

Product Launches
Case Study #105: Bank Uses Magnets and BIC® Sticky Note™ Combo Packs to Promote New Low-Interest Mortgages
Case Study #106: Car Manufacturer Sells BIC Mouse Pad Coaster Set in Catalog Program
Case Study #107: Financial Institution Launches New Website Services
Case Study #108: Financial Group Uses the ReStick Mini to Launch New Software Program
Case Study #109: Fitness Gym Uses BIC ReStick to Promote Member Benefits and Product Promotions
Case Study #110: Liquor Manufacturer Uses Counter Mats to Launch New After Dinner Drink
Case Study #111: Schnapps Manufacturer Promotes Launch with Steel Colors Ball Pen
Case Study #112: Large Non-Profit Hospital Uses BIC Mouse Pads to Inform Staff of New Program
Case Study #113: Large Racing Company Promotes New Drivers with Lighters
Case Study #114: Restaurant Chain Uses BIC ReStick to Promote its New “To Go” and Catering Services

Recruitment
Case Study #115: ABC Car Dealership Needs a Way to Generate Better Return of Surveys
Case Study #116: Police Department Uses BIC Evolution Pencil as a Giveaway at Job Fairs
Case Study #117: University Uses Mouse Pad to Recruit Students for Cross-Cultural Events on Campus

Sales Meethings
Case Study #118: Cafe Holds Sports Themed Sales Meeting to PromoteTeam Building and Team Spirit
Case Study #119: Insurance Company Uses BIC Products for Sales Seminars
Case Study #120: Company Motivates Sales Force with BIC Message Magnet