The Good: Infinite color possibilities for one set-up fee.
The Bad: Large minimum quantity, extended processing time.
The Bottom Line: The 5” x 7” 4 Color Process Imprint Notebook is great for established companies with long term goals, but its large minimum quantity and long production time make it impractical for smaller organizations or rush orders.
Design (9/10): (top)
The crisp color on the front of the 5” x 7” Color Process Imprint Notebook are impossible to beat. If you have a multicolored logo or want to reproduce a photograph, 4-Color Process is the way to go to avoid racking up excessive setup and run charges. The 70 lined sheets of paper are kept safely inside with the wire bound edging, and the complimentary pen fits snugly into the elastic sleeve. The pages can be torn out, but they don’t extend past the edges of the covers, putting them at risk for accidental snags. The front cover is made from thin cardboard, while the back cover is made from plastic. Overall, this item is perfect for the type of campaign that reaches a wide audience or extends for a long period of time.
Features (9/10): (top)
The biggest draw of the customized 5” x 7” 4 Color Process Imprint Notebook is the 4 Color Process option. The digital printing allows you to reproduce photo-quality images without having to pay for each setup and run. The accompanying pen is also a great touch, and it can easily be replaced with a personalized pen for maximum brand awareness. One drawback, however, is that it is not outfitted with holes along the margin to allow this product to snap into a binder or presentation padfolio.
Price (6/10): (top)
Although the pricing of the individual notebook is definitely a good deal, the large minimum order quantity (5,000 pieces) makes many marketing managers wary. Short term projects and small audiences are not conducive to these numbers. However, there is some wiggle room on the absolute minimum; you can order as few as 2,500 pieces, but this comes with an additional $75 charge.
The customized 5” x 7” 4 Color Process Imprint Notebook is one-size-fits-all, never runs out of batteries, and is customized to your specifications down to the last pixel. The incredibly vivid color possibilities are the best selling points on this particular item. However, the large minimum order quantity does not jive with all market types. For smaller projects, try the Translucent Cover Notebook, which does not offer 4-Color Process but does only have a minimum of 100 pieces.
Published by Jana Tropper
Date of Publication: Oct. 18, 2007
Image Gallery: (top)