The Good: Daily use item, inexpensive.
The Bad: Limited audience for brand impressions.
The Bottom Line: Great for radio stations, roadside assistance companies, insurance agents and many other organizations that want to be on hand for drivers, the customized Auto Visor CD Case provides a wonderful promotional opportunity.
Design (8.9/10): (top)
The quality of the customized Auto Visor CD Case is better than what you’d expect from an item that’s only a few dollars. Each CD sleeve is folded over and sewn to prevent fraying, and the bold colors draw attention to the entire unit. Additionally, the black background makes yellow and white logos look incredible (and other colors look quite good as well, if we do say so ourselves).
Features (8.5/10): (top)
Velcro straps allow you to attach the customized Auto Visor CD Case to your car’s visor to allow access to your discs or to your see-through storage compartment or to move it between cars in the family. The transparent storage compartment has enough room for your license, registration and a few other documents, although it doesn’t have much give to allow anything other than paper inside. The imprint area is 2 ¼” by 3 ¾” and the available colors are graphite, red and royal.
Price (9.1/10): (top)
This high retention item (meaning your customer won’t just toss it at the end of the event) is a great deal considering its low price tag. Although each item has a limited audience, the money you save by ordering this instead of a more expensive high profile item will allow you to place a larger order. Because this item won’t go through a lot of wear and tear, there’s no reason why it won’t make a valuable long term marketing tool.
If your focus is repeatedly putting your name in front of a customer, the personalized Auto Visor CD Case is an excellent choice. However, unlike items like backpacks, you won’t be able to reach a wide range of new viewers for each particular item. The daily visibility for your recipient can make up for that, if you’re going for quality over quantity.
Published by Jana Tropper
Date of Publication: Sept. 16, 2007
Image Gallery: (top)