The Good: This item appeals to anyone with a car, and the low minimum keeps costs minimal.
The Bad: Individual price is a little steep, at over six dollars each, and would most likely not appeal to a very young crowd.
The Bottom Line: This high retention item is great for maintaining a concentrated group of loyal customers.
Design (6/10): (top)
The personalized Case Logic Automotive Catch All is well sized to hold your essentials in the car. It’s large enough to fit a cell phone and a pack of cigarettes, but it’s not so deep that it’s counterproductive and distracting if you try to fish something out on the road. The design is classic and versatile, not too stodgy and not too sleek. Looping the white ring around the lip of the bag adds extra durability.
Features (6/10): (top)
Although it’s very small and not distracting, it should be noted that a 9/16” by 1” Case Logic logo is sewn onto the back. However, it is not visible when displayed properly. The Catch All can be hooked into an air vent with the black, bendable hook or hung from a door handle (car or otherwise) with the white plastic ring. The ring and hook are linked together and can be completely removed from the rest of the customized Catch All. Customization is somewhat limited because this item only comes in gray/black and with a debossed logo, but you are working with a generic enough template that any logo will complement it.
Price (5/10): (top)
Although the personalized Case Logic Automotive Catch All does enter on the smaller end of the spectrum in terms of size, the price is not unreasonable, and you will find them available individually at comparable if not more expensive prices.
For a concentrated marketing effort, the custom debossed Case Logic Automotive Catch All makes a fine gift. Though not recommended for general public distribution at trade shows, this item can make industry specific events and employee reward programs even more valuable.
Published by Jana Tropper
Date of Publication: Aug. 16, 2007
Image Gallery: (top)