The Good: Up to five separate logos on five separate pieces for incredible exposure, useful items.
The Bad: Basically limited to young children and their parents, most items are used up rather than retained over a long period of time.
The Bottom Line: Short term child focused campaigns are best for the Deluxe Notebook Mate School Kit.
Design (6/10): (top)
The items inside the Deluxe Notebook Mate School Kit (round eraser, pencil, pencil sharpener, ruler with stencil and crayons) are all great for school age children, most appealing between first and eighth grade. The zip up pouch is three-hole punched to fit easily into standard sized binders. The coolest thing about personalizing this item is that you can get up to five separate imprints on this single set. The crayon box, pencil sharpener, pencil, ruler with stencil and pouch can all be emblazoned with the same (or completely different) logo or text for a single set up fee. The plastic of the pouch is very thin and can easily be pierced with a sharp pencil or other pointed corner.
Features (5/10): (top)
The crayons are closer to Crayola quality than dollar store quality, but kids aren’t going to notice a difference. The pencil sharpener can snap open to allow stored shavings to fall out. Also, the pencil sharpens in the sharpener to a very – dare I say it? – sharp point without cracking. The sets are available in blue, red, white and yellow, which should allow you to match virtually any school’s colors. The six inch ruler is made from rigid plastic, and the letters and numbers are easily traced (though they contain no internal lines, so that many of the characters come out looking like awkward outlines).
Price (7/10): (top)
Although the pouch, sharpener, and ruler with stencil will probably make it through the whole school year, the pencil, crayons, and spare eraser won’t likely make the cut. However, for its price, it’s a great way to welcome back students for the new year without breaking the bank.
Because many of the items in this set will run out or be used up, your best bet is to work on short term campaigns, most obviously welcoming students back to school but also raising money for a particular event or by a certain deadline. The whole costs less than the sum of its parts, true, but the real value of the Deluxe Notebook Mate School Kit is the multiple imprint options with the single set up fee, allowing you to distribute this item as a single deluxe pack or as individual pieces to a wider audience.
Published by Jana Tropper
Date of Publication: Oct. 01, 2007
Image Gallery: (top)