The Good: Compact, keychain attachment.
The Bad: Not as good as cloth at cleaning lenses.
The Bottom Line: Appropriate for both eyeglasses and sunglasses, the personalized Opti-Clean Lens Cleaner is a helpful daily-use item.
Design (7/10): (top)
Made to fit perfectly into a purse, glove compartment or on your key ring, the personalized Opti-Clean Lens Cleaner is designed to be on hand and ready to go whenever you need it most. The sturdy plastic casing has two cloth pads attached to it. It’s easy to slide lenses between those two pads and brush off excess dust or get rid of fingerprints. While it does considerably clean the lenses, the ¾” diameter pads don’t reach all the way into the corners. This crucial design flaw makes the Opti-Clean Lens Cleaner fall short in comparison to regular cloths.
Features (6/10): (top)
Although it’s only available in green, blue, and white, the Opti-Clean Lens Cleaner’s focus is more on practicality and less on aesthetics. It seems like a drawback that the only thing that it does is clean lenses, but not only is it a daily use item, but it’s also a great conversation starter for sales calls.
Price (5/10): (top)
Although doling out about $2 per high retention product doesn’t seem like a lot – and it isn’t, if you’ve got an eyeglass- or sunglass-specific campaign – the fact of the matter is that the Opti-Clean Lens Cleaner is a one-trick pony. Its only use is cleaning lenses (although it could work on any flat, thin surface), and those without glasses will find no use for it. Its effect on your campaign.
Overall, the Opti-Clean Lens Cleaner will be a much more worthwhile product for your company if you’re in the glasses business. Otherwise, it does have the benefit of being a unique item, but because lens cloths are much easier to carry around and do a better job at cleaning lenses, you might want to explore other avenues.
Published by Jana Tropper
Date of Publication: Oct. 15, 2007
Image Gallery: (top)