The Good: Daily exposure, inexpensive, appeals to wide audience.
The Bad: Won’t have continual exposure to new audience.
The Bottom Line: High retention + daily exposure + incredible price = one awesome promotional item, the Pill Reminder.
Design (8/10): (top)
The Pill Reminder is made from sturdy plastic, and each day of the week is divided from the next day, so you don’t have to worry about dangerous pill mix-ups. While the lids aren’t childproof (they snap easily open and closed), it does take real effort to break them off. Each day is 1” x 3/4” x 3/4” which allows room for multiple pills. The entire unit is compact (7/8”x 5 3/4” x 1 ¼”), easily fitting into a purse, briefcase, drawer, glove compartment or anywhere else you might want to store your daily vitamins, Advil, or ecstasy (We’re just kidding; vitamins might not fit.).
Features (7.6/10): (top)
There’s not a whole lot of excitement in terms of color availability, so unless you’re willing to splurge on some extra set-up charges for additional screens and run charges, the Pill Reminders are going to be a bit harder of a sell for the young crowd that wants glow-in-the-dark/sparkly everything. The somewhat lame colors offered are translucent red, translucent blue, clear and white, which are capable enough in terms of matching company or organization colors but leave much to be desired in terms of attracting special attention.
Price (9/10): (top)
At a buck apiece (as of 26 September 2007), you really can’t beat the value of the pill reminder, considering you’re getting an item that’s not only high retention but offers daily exposure to the recipient.
Although the Pill Reminder works most effectively when promoting hospitals, pharmacies or other health care clinics, its versatility allows it to be used for all types of campaigns. Remind kids to take their medicine or vitamins, and keep chronic illnesses organized and under control while you keep your contact information front and center. While practicality does outweigh style in this case, your promotion will be in the clear once.
Published by Jana Tropper
Date of Publication: Sept. 26, 2007
Image Gallery: (top)