The Good: Functional, 1 color / 2 location imprint.
The Bad: Extremely limited marketability.
The Bottom Line: Only campaigns deliberately focused on conserving water will find the custom Water Conservation Ruler worth investing in.
Design (5/10): (top)
As a ruler on its own, the Water Conservation Ruler will measure anything you need up to six inches (or 15 centimeters), but you can find bigger, more colorful and more durable rulers for cheaper elsewhere on our site. However, it’s fairly durable against twisting, and it’s thin enough to fit into pockets, wallets and purses without a problem. All in all, there’s nothing wrong with it in particular; it’s just not anything to write home about either.
Features (4/10): (top)
Although there’s a fair bit of versatility available when customizing this item (choose from stock art, start from scratch, or mix our stock art with your information and logo) and you can customize both sides with the same color without an additional run charge, the limited usability for the item can be a problem. The inches and centimeters are helpful, but the holes in the middle are really only useful for water leak tracking, which eradicates precious ad space as it requires text to describe thee purpose of the holes and the values.
Price (3/10): (top)
If you’re just going for a ruler, a back to school promotion for example, the Water Conservation Ruler is not a good bet in terms of being of interest to youths, durable enough to withstand a school year or pricing. We wouldn’t tell you to go for conventional means as a general rule – unique products are what set you apart from other companies – but you’d be better off with an ordinary 12” ruler that’s not only more vividly colored but will also be easier to locate in a messy backpack.
If your company or organization works with water conservation awareness goals in mind, this item is actually quite useful and a good value for something so specific. For a more general brand awareness campaign, however, you’re better off going with a boldly-colored Ruler with Magnifier which is cheaper and flashier.
Published by Jana Tropper
Date of Publication: Sept. 25, 2007
Image Gallery: (top)