Like their large corporate counterparts, small businesses try especially hard to catch the eyes of the customers out shopping and otherwise enjoying the holiday weekend following Thanksgiving. Of course, in this age of doorbusters and midnight store openings and all of that, it can be a bit hard to stand out. So since 2010, small business owners have rallied around the Saturday following Thanksgiving as Small Business Saturday, a day to impress upon shoppers the benefits of shopping locally, like supporting a thriving community and contributing to the local economy.
So if you own a small business, consider offering customers promo products to lure them into your store and help them enjoy their time there! You'll find plenty of customizable supplies that are great for business all year 'round, including plastic shopping bags, tote bags, pens, and business card magnets. Want to make Small Business Saturday a special occasion at your store? Then try your hand at offering free giveaways, like coffee mugs and calendars. And for the customers who like your store so much they'll be happy to wear your logo the next time they visit? There are t-shirts and silicone bracelets just for them. Just because Thanksgiving is over doesn't mean that the giving has to end!