Now that you've selected the perfect stress ball for your upcoming event or show, it's now time to decide what to have printed. These handy tips will assist you in carefully crafting the perfect imprint for your next stress ball promotion.
Circle Printing / Round Imprint
The imprint area for most stress ball shapes is round. While providing more than ample space to customize the item, round imprints make it difficult to print large amounts of information, especially text. The best way around this is to curve the text around the perimeter of the imprint area making the most of the space available.
There are two main types of fonts, sans serif (no serif) and serif. A serif is a feature of the letters in a given typeset. They appear at the end of lines within the letters. An example would be the letter T in Times New Roman - at the end of each horizontal line is a tick that hangs down (that is the serif). Serif fonts include Times New Roman, Bookman Oldstyle, and Courier. If not set up properly, these fonts can experience problems while on press. Proper spacing is required to ensure serifs don't fill up or bleed into one another. Also, depending on the font selected, the serif may disappear (too thin/narrow to "take" while on press) or appear thicker than the original proof.
This only applies to stress balls that are round or that have a raised or arched imprint area. When printing straight line copy such as text or a geometric box on a round surface area, the imprint can become distorted. Our experienced people on press will do everything in their power to keep the distortion to a minimum, but some curvature of the imprint will occur no matter what and is considered acceptable.
Large Amounts of Text/Copy
K.I.S.S. Keep it simple, stupid. This is the best advice anyone can share when it comes to printing stress balls. Though it may be difficult, one must resist the temptation to include a logo, tagline, address, phone number, web site, and hours of operation on every piece of marketing collateral they purchase. Stress balls are unique, and as such, should be treated like so. We highly recommend avoiding excessive text and/or ad copy. The more information, the smaller the contents of the imprint will be. The less information, the LARGER the contents of the imprint will be. Some common sense tricks can be applied so as to ensure you get the most bang for your buck while keep your CEO happy.
Most stress balls can be ordered in a variety of colors, and more often than not, a white ink imprint is the best option when it comes to selecting a universal imprint color that will show up great across all colors of the item. White ink is the ideal imprint color under most circumstances, but it should NOT be used if the imprint/design contains very narrow markings, fine detail, or thin type. Otherwise, the background color of the stress ball itself can overpower the imprint, giving it a faded or grayed out appearance. In the event that the artwork contains very narrow markings, fine detail, or thin type, we recommend a black imprint (except of course on BLACK colored stress balls!). The thicker/heavier the imprint can be, the better the white ink will appear when printed.