10 Articles to Help You Harness the Power of Social Media

Whether or not you’re a fan of social media, you can’t deny the reach of its power. And when it comes to business and developing your brand, a social media presence is no longer optional.

And the whole idea can be overwhelming. With all the frequent changes, even the social media professionals need go to back and refresh themselves with the basics every now and again.

So whether you have no idea what Tumblr is, or you spend three or more hours on Facebook each day, there’s always something to learn. The QLP bloggers have written a slew of articles on how to create a meaningful presence on social media, and here are my ten favorites.

Articles for mastering individual social networks:

Customer Service on Twitter: Brands Who Do It Right (And How You Can, Too) Hundreds of consumers are turning to Twitter for timely responses to their customer service questions. Here you’ll find examples of three brands who are great at harnessing the 140 character social network to address customer compliments and complaints.

The Andrew W.K. Guide to Twitter Marketing (and Partying) At face value, Andrew W.K.’s non-stop partying attitude might not make for the best Twitter strategy. But with his clever and consistent tweets, his 156,000+ Twitter followers are treated to a funny, engaging account.

Facebook Marketing: 10 Dos and Don’ts for Your Business Page Setting up a Facebook business page is a great start to an online presence. But as we learn in this article, there are lots of different ways that a brand page can succeed or fail on Facebook.

A Marketer’s Guide to Tumblr: The Microblogging Basics Tumblr might have started as a microblogging service for sharing gifs and pandas, but it has evolved to be the second most popular platform for blogging. Lots of brands have found success on Tumblr, and here’s how you can, too.

Articles for an overall social media presence:

5 Types of Social Network Vampires: Which One Are You? Not sure which social network to focus your attention on first? This quiz not only equates the most popular social networks to vampires, but it helps you figure out which one you already know the best so you can redirect your efforts elsewhere.

Fine-Tuned Corporate Social Media: Interview with Pandora Radio’s Community Manager, Aaron Even though Pandora is a huge brand with lots of social interaction, they still manage to have the most approachable Twitter and Facebook accounts. Learn some tips for your business from our interview with Aaron.

Brookfield Zoo and Social Media: Why They’re Doing It Right If you’re from the Chicagoland area, you’re familiar with Brookfield Zoo. But even if you don’t run a zoo yourself, there are plenty of tips in this article of how to keep your social media content varied and interesting.

How to Handle the Haters and Learn from the Naysayers Being on social networks will expose you to new clients and connections. But it also opens the floodgates for negativity. People can be very cruel on the Internet, so here’s a few ways to handle them.

Articles for running promotions:

Social Media Giveaways: 5 Brands That Got It Right Giveaways and promotions are a lot harder than just asking people to retweet something to win. This article outlines examples of brands that went above and beyond, and reaped the rewards.

A National Coffee Day Promotion Done Right: Dunkin’ Donuts This famous coffee and donut chain made great use of their social media during the last National Coffee Day. With combined efforts on Twitter and Facebook, they brought attention to their brand and made brand advocates out of many of us in the office.

If you’re still craving some more social media articles, let me offer one about Twitter etiquette, and another about double checking what you say on Twitter. LiveJournal is also an opportunity to drum up some new business. Also, if you manage or are thinking about starting a blog, don’t miss this article with valuable blogging advice.

Now that you’re socially savvy, get out there and start grabbing those fans and followers! Any suggestions or must-reads for crafting better social networking skills? How have you run your social media promotions?

Mandy Kilinskis

Mandy is proud to be a part of QLP’s content team. A self-professed nerd, her interests include video games, sitcoms, superhero movies, iPods and iPhones but never Macs, and shockingly, writing. Her claims to fame are: owning over forty pairs of Chuck Taylor All Stars, offering spot-on coffee advice, and knowing an unbelievable amount of Disney Princess facts. You can connect with Mandy on


  1. Joseph Giorgi

    Looks to me like the QLP bloggers know a thing or two about social media. Nice picks here, Mandy! These articles are some of our very best.

    • Mandy Kilinskis

      Thanks, Joe! I don’t know if we’re just extra savvy or just spend a lot of time online…but either way, it looks like we know our stuff. 😉

  2. Jen

    This is a great compilation of Social Media blogs. There is a wonderful variety of tips here businesses can use to make any type of social medial work for them. Great run down, Mandy!

    • Mandy Kilinskis

      We definitely have a lot of great resources for social media! Hopefully some businesses can pick up some tips!

  3. Rachel

    Nice roundup, Mandy! I especially like the section for running promotions on social media — my guess is that such promotions can be pretty tricky to run, so it’s always good to have useful resources like the articles you pointed out. Yay social media! 🙂

    • Mandy Kilinskis

      Promotions are tricky! And there are also a bunch of rules that Facebook and Twitter have specifically for running promotions. Businesses should definitely check those out before jumping into one!

  4. Amanda

    Great list of posts Mandy!! I wonder what we will all be doing 10 or 20 years from now on social media–can’t wait to see how much it changes. =)

    • Mandy Kilinskis

      In 20 years, I have a feeling that our names will have been replaced with Twitter handles. 😉

  5. Amanda

    I loved going back over Joe’s vampire post–now that I’ve read & seen the Twilight series. I actually get his comments now, lol. I don’t use Myspace anymore, but I sure do love me some Edward Cullen. 😉

  6. Jenna Markowski

    This is another really great round-up, Mandy! All of these are extremely valuable resources for anyone trying to up the ante with their social media presence. Plus, thanks for all of the link love! 🙂

    • Mandy Kilinskis

      Hey, no problem, Jenna! Thanks for writing so many excellent social media articles to serve as resources! 😀

  7. Jill Tooley

    Thanks for featuring my naysayers blog and my Pandora interview on your list! This is a super list of social media resources. 🙂

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