Industry Insight

10 Common Promotional Products Made More Interesting

Let’s face it, sometimes promotional products can be flat out boring. You don’t want to spend your marketing budget on promos that just won’t stand out to your current clients or prospective customers.

The 2019 ASI Show® Chicago show provided awesome insight into the industry’s latest trends, especially when it comes to making ordinary giveaways more memorable. Packed with over 500 vendors ready to show off their newest products, the expo was the place to get creative juices flowing.

Below are items you can be inspired by for your next promotional giveaway.

1. Popsicle-shaped Flask

Flasks are fun giveaways for concerts, bachelor party gifts, or bar grand openings. Instead of a plain stainless-steel flask, give your customers something more unique-like a popsicle-shaped flask! Not only will it put a smile on people’s faces, but it makes for a great photo!

A keychain flask is also a small item that is easy to take on the go. Normally you see larger flasks, but this mini flask can be hooked to your belt loop or placed in your pocket.

Why It’s a Good Idea:

A flask is a great item for a party favor, celebrating the launch of a new drink, or as an addition to a gift set. Most flasks come in the same size and shape, but by thinking outside the box you can add an edge to your giveaways.

2. Timberland Boot Wireless Charger

Are your customers constantly on the go? Give them the gift of convenience with a wireless charger- but not just any wireless charger. For example, this Timberland boot has two USB ports on the top, which makes it an exciting novelty wireless charger.

Another idea for a clever wireless charger is a Rubik’s cube! Your customers will never lose it, and it makes a great conversation piece.

Why It’s a Good Idea:

A wireless charger is an item that people will take everywhere with them. Think of the exposure your brand can get if someone has your wireless charger on their desk in an office. Add a clever shape or design and you’ve got a great giveaway.

3. Wiener Dog-Shaped Pen

Pens are a promotional item people seem to have hundreds of, so it can be challenging to get yours to stand out. But everyone needs a wiener dog-shaped pen! The nose features a stylus, and the back legs come off to reveal the pen! Not only is this pen cute, but it is highly memorable.

If a wiener dog doesn’t fit your business, consider a flower-shaped pen with a mini pot.

Why It’s a Good Idea:

Everyone’s got a favorite pen. When you design a pen to market your business, your goal should be for your pen to become someone’s new favorite. By making your pens unique, it is more likely to be the one your customer will reach for to make a note, write a check, or sign a document.

4. Ben & Jerry’s Ice Cream Charging Brick

We need to charge our phones every day. Even if you have a wireless charger, you still need to plug it in! Take an everyday object and give it an exciting twist. For example, this charging brick looks just like a pint of Ben & Jerry’s ice cream. You can add your logo or customize the shape of your charging bricks to give to customers.

You can also spice up an ordinary wall charger with one that with a lights up and doubles as a night light.

Why It’s a Good Idea:  

You can’t charge your phone without a charging brick. Take this opportunity to not only put your logo on a wall charger, but use shapes, colors, and unique designs to make it stand out.

5. Jiffy Peanut Butter Jar Speaker

There’s nothing more practical than a portable speaker. Make yours memorable like this Jiffy Peanut Butter jar-shaped speaker! This is a great example of taking a small giveaway item and customizing it to a specific brand. Not only is it compact and convenient, but the shape and colors stand out.

Order a uniquely-shaped wireless speaker like an emoji speaker for your next company picnic, as a prize for summer camps, or for marathon runners.

Why It’s a Good Idea:

Wireless speakers are an item anyone with a smart phone can put to good use. Instead of handing out a plain looking speaker, take it to the next level with a design that is unique and attractive.

6. Silicone Cups

While you’ve seen glass pints, have you ever seen one made of silicone? Pint glasses are the perfect size for serving beverages in restaurants or to keep in your home.

These silicone cups won’t break, are dishwasher safe, and come in fun colors!

Why It’s a Good Idea:

Adults and kids alike will rave over a drinking glass you can’t break! Add unique colors like tie-dye or a sweet design to really make these cups stand out.

7. Animal-Shaped Utility Knife

Utility knives are a handy tool to keep nearby, but sometimes they can be easily forgotten about. An animal-shaped utility knife is not only practical, but memorable!

You can also consider utility knives shaped as other objects such as a carabiner, or a 4-in-1 waiter’s knife.

Why It’s a Good Idea:

Utility knives are an item that can be used in a variety of industries, or even just as a personal use item. From construction companies to bars and restaurants, utility knives make a great giveaway. Give your promos an edge with a unique shape or design.

8. Collapsible Silicone Water Bottle

Do your clients hike or frequently travel? People who are constantly on-the-go are always looking for ways to become more efficient. These silicone water bottles can fold flat for easy storage!

Silicone is a great material for water bottles because it can be easily cleaned, it’s durable, and provides extra grip.

Why It’s a Good Idea:

People love convenience. What better way to make your customer’s life better than to give them a useful item with your logo! Your customers can always use water bottles, and silicone specifically is lightweight and easy to carry around.

9. Leather Koozie

Foam and neoprene koozies make a great wedding favor or family reunion memento. However, if you’re looking to spice things up, a koozie in a different material such as leather, denim, or stainless steel is far more unique! The range of materials also means you can print your logo by engraving, embossing, or screen printing.

Another clever idea is to gift customers with a can cooler that doubles as a tumbler!

Why It’s a Good Idea:

There’s nothing better than a cold drink, and a koozie keeps that refreshing temperature. Your customers likely already have a collection of foam koozies laying around, so give them something they don’t have but will use frequently: a koozie made from unique material.

10. Sprite Can Wireless Charger

Wireless chargers are an awesome promotional item for sporting events, festivals, even fishing tournaments. Jazz up ordinary wireless chargers by making them memorable. Take this Sprite can-inspired wireless charger for example!

A portable speaker with a wireless charging pad might also fit your client’s fancy!

Why It’s a Good Idea:

Sometimes your customers might be in a situation where they need to charge their phone but don’t have access to electricity. A wireless charger is great for keeping in a purse, backpack, or taking with while camping or hiking. Stand out from the crowd by giving away a uniquely shaped charger.

As you can see from the inspiration we got at the 2019 ASI Show® Chicago, common promotional products don’t need to be boring. You can take popular and effective giveaways and make them way more interesting or multi-purposeful. Make the most out of your marketing budget by thinking outside the box. Now that you have some creative juices flowing, think about how you can add your logo to a totally unique promo!