Branding Beat - Cut Through the Noise

10 Fitness Products to Get Your Marketing Plan in Shape

It probably won’t surprise you to know that about half of Americans make resolutions at the start of every new year and that the number one resolution for the past year was “Lose Weight” (with “Staying Fit and Healthy” at number five). If a resolution for your business is to keep your brand fit and healthy, it might be time to look at how you can attract these resolution-makers to you.

While gyms and fitness centers see a spike in memberships around the new year , lots of members drop off come mid-February. One way to add an incentive for members to stick with it and keep paying their gym dues is to make sure customers are equipped with something that will help them succeed or make their workouts more fun.

We’ve rounded up some of the best products that your new and returning members will love to get that will help them stick with the program and with your business. They’re also helpful to show off your logo on their off days, too (after all, that sweaty laundry has to make it to the laundromat somehow and we’ve got just the gym bag to get it there).

Our top-ten list might not get your heart in the calorie-burning zone, but it will definitely get your mind racing about your next marketing idea (might want to stretch first).

Stress Ball

Fun and friendly-looking, these Fitness Man Bert stress balls are a perfect way to introduce yourself to new customers. These are a fast, easy, affordable “Welcome to the club!” giveaway that will put a friendly face to your brand. Plus, squeezing them enough might count as a hand workout.

Pedometerped

And not just any pedometer. A 3D Bluetooth Pedometer. Wearable tech continues to grow as a popular way to track fitness goals, but it’s not all Apple Watches and Fitbits. These pedometers offer you an affordable, custom way to help your clients track their fitness goals including steps taken, calories burned, sleep quality, and more. Everyone from seasoned gym rats to New Years newbies to dedicated 5k runners will love this addition to their fitness routine.

Fitness Shaker

No, not a knock-off Shake Weight (shudder). The Fitness Shaker is a fast and easy way to get a blast of protein shake goodness before or after a workout. A scoop of protein power plus water, milk, or other liquid of choice all added to a durable plastic bottle with a mixer ball – shake and you’ve got yourself a snack! Customers will love having an easy, hassle-free way to get their
protein fix on the go.

Yoga Matyoga-mat

Not everyone is about running for miles on the treadmill, climbing endless stairs, and getting shredded with free weights. For your clients who prefer their exercise routines to be a little more flexible, this yoga mat comes with a carry case and convenient strap. If you want to welcome people to your yoga studio or promote your new yoga class, these yoga mats are a great way to get your customers excited about flexibility, strength, meditation, and practicing poses with great names like “baby cobra.”

Armband Phone Case

Anyone who’s spent any time working out at all will tell you that it’s easier and more fun to get your sweat on when you’re listening to your favorite playlist, podcast, or NPR show. The Armband Phone Case keeps phones from bouncing off treadmills and ruining that runner’s high.  And if your clients like to hit the pavement in places besides the track at your facility, it means they can sport your logo all over their neighborhood or local running trail.

Water Bottlebottle

The number one rule of a good workout session (besides ‘lift with your legs’) is probably ‘stay hydrated.’ Make it easy for your customers to stay comfortable and quenched with a customized water bottle. Available in tons of fun colors, durable, and super affordable, these will get carried to the gym and beyond – think festivals, concerts, community fairs, sporting events, and plenty of other places where people will be sure to spot your brand name or logo.

Fitness Journal

Health and fitness are about more than just hitting the weights as hard as you can. Tracking meals and exercise can be a great way to help make weight loss and healthy living resolutions stick. Sure, there are some phone apps that allow you to track your movement and log your meals, but these food and fitness journals provide an easy way to quickly track progress. They also have space to write goals, plans, and frustrations, and studies have shown that the act of writing things down solidifies goals and increases memory. Science wants you to buy journals for your clients, really.

Gym Bagduffelbag

When it comes to gym bags, you’ve got options. We’re all about anything that’s bright, big enough, and sporting some extra features like a water bottle holder or additional pockets. The Lynx Sports Bag is big enough for a change of clothes, shoes, gear, water bottle, and more, while the Tri-Color Sports Pack is perfect for your gym clothes, iPod, and quenching electrolyte beverage. They’re both durable enough to get tons of use outside of the gym too, meaning your logo can count on taking lots of trips – long commutes, college classes, weekend road trips, and carry-on airplane rides just to name a few.

Sports Towel

Working up a good sweat is one of the most satisfying parts of any workout. Getting bacteria-filled sweat all over your equipment is, well, kinda gross. Help your hardworking clients keep their sweat to themselves (and out of their eyes – that’s annoying) with a high-quality sports towel. These even come in their own customized plastic tube for easy carrying or transport in a gym bag. Super soft and absorbent, your customers won’t want to work out without it.

Shirt or Hoodie

Clothing, like t-shirts, is the perfect giveaway for gyms, fitness centers, and exercise classes for a few simple reasons. They’re easily customized and easy to store if you order in bulk – meaning hoodieyou’ll always have extras in the back room to give to newbies. Plus, nobody wants to work out in their everyday clothes, so you can help them start a gym-specific wardrobe.  If it’s a high-quality item, like the Rhodes Fleece Kanga Hoody, it might even make it out of the laundry basket and into the non-gym-clothes rotation, which means more people will see your brand.

If your business isn’t home to treadmills and pilates classes, you’re in luck. Gyms don’t have the monopoly on catering to people’s number one resolution! There are plenty of ways other businesses can get in on the interest in fitness featuring some of these custom giveaways. Here are some ways to promote healthy living, no matter what your business:

  • Host wellness fairs at your company and encourage employees to get in shape. You can ask local vendors – like chiropractors and health food stores – to participate and give your employees a gift that will help them stay motivated and on track, like a gym bag or a fitness journal.
  • Encourage your social media followers to show off all the ways they’re getting healthy in the new year. Make sure to have them tag their resolutions and pictures with a hashtag your company can track, and choose a participant at random to win some fun fitness goodies.
  • If space and climate allow, start a community garden at your office or work building. Planting, tending to, and harvesting fresh grown herbs and veggies is a great way to encourage local eating, team work, and healthy, active living. Give participants branded tote bags to bring the harvest home in!

It’s not too late to make sure your brand is involved in helping your customers, employees, or clients reach their goals. Whether you want to get in on the resolution making at the start of the new calendar year or want to encourage healthy living and fitness before summertime 5k and swimming season, a custom item from your brand might be what helps your clients stick to their changes.

What do you think of the suggestions for fitness giveaways? Do you think having some gifted gear would help you stick to your resolutions? Anything you think we missed? Let us know in the comments below? 

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Bubba

Bubba is the Quality Logo Products mascot. He may have started out as "just a stress ball," but he's come a long way since the company's launch in 2003. Bubba has been immortalized in numerous vector artwork designs for internal and external promotions, and you can see him change outfits on the Quality Logo Products homepage whenever a holiday rolls around. Oh, and he thinks pants are for the birds. You can connect with Bubba on

Comments

  1. Stacy

    I work with a couple of gyms and these products are spot on with what they order. Another industry who loves these is the Health and Wellness Clinics. The pedometers are a great way to get people up and moving and monitor their progress. I love watching all the people at QLP who have them. Every hour the get up and get moving for a minute or two. Definitely a great way to jumpstart a healthy life style.

  2. Anthony

    These are all great options!! I know some gyms actually give you a shirt or a water bottle if you sign up during a specific time period or if you upgrade to a different membership. Shaker bottles, gym bags and shirts are items that a lot of gym-goers use all the time so I would bet my money on those items! It’s time to strap onto the 2016 New Years fitness goals! 😀 Awesome post! 🙂

  3. Kelly Bird

    I love when companies take initiative to help their employees stay fit. Healthier employees = better insurance rates and a happier workplace. It’s a win win. I think pedometers and water bottles are some of the best gifts for the workplace. Nothing gets you moving like a little competitiveness between coworkers getting their steps in at lunch or throughout the day. We’ve even been known to have specific times in the day where everyone gets up from their desk for some group aerobics or a quick free-style dance to a song blasted through the building. Bottles offer encouragement to drink more water and also save cost on fill ups at the water cooler with non-reusable cups. QLP offers many options for both pedometers and bottles and any of the great CS reps can offer lots of other creative ideas to get your employees or customers off to a healthier New Year!

  4. Lily Diaz

    What a great idea to boost people’s interest and inspirations to work out and get fit this New Year. Lots of great ideas to get the New Year started and get people excited to get into the gym, and what better way to promote your companies business than throw it right in front of people every day while they are working out. Another great thing this blog does is it provides customers with many different product options to choose from like hoodies, water bottles, arm bands and even personalized yoga mats! I like how they included items like yoga mats and armbands that foster to specific fitness groups. How awesome! It was very informational and I can’t wait to see what products are up their sleeve!

  5. Leo

    NEW YEARS RESOLUTIONS!! They have started up again 🙂 I know mine have. This year I’m getting fit. I don’t just mean fit but I mean REAL fit! I will wake up at 4:30 AM get my Zumba Workout on (silently as the baby is sleeping) and feel good about the start of the day! And what else should accompany me other than my trusty h2go Pismo Water Bottle. It is AWESOME! I also strap on my trusty 3D Bluetooth Pedometer and get those steps counted! Fitness Products are one of the TOP Marketing Strategies. Everyone is constantly looking to improve their lifestyle. It will be easy to get your logo out on the streets this way too! Water bottles, Stress Balls, Jump Ropes or even Exercise Balls are all a possibility! We even have towels we can put your logo on! Wipe that sweat off and get that logo noticed! Marianne nailed it with these ideas. Luckily enough they are ALL available through us!

  6. Chris L

    Who else here is already off their fitness resolutions? Hah. I’m absolutely a fan of apparel as a promotional tool, and not just because I spent so much time in the screen printing business. People love free swag, and useful wearable swag is some of the best. Not only are you advertising to them, but everybody who happens to see that person wear your logo. Shirts or hoodies with catchy art and colorful logos will draw the eye and make people ask questions. Where did you get that? What are they about? How can I get one? 2016 already has a huge selection of new apparel items showing up, so definitely check them out and give us a call!

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