10 Best Fitness Promotional Items

  1. Custom towels
  2. Shaker bottles
  3. Hot cold packs
  4. Promotional shirts
  5. Earbuds
  6. Personalized yoga mats
  7. Novelty stress balls
  8. Drawstring bags
  9. Bento boxes
  10. Hand sanitizer

As a gym or personal trainer, you work every day trying to get people into shape, but how’s the health of your marketing strategy? Maybe you post regularly on social media and have a Groupon you’re offering to new clients, but it’s time to up your game with custom merchandise!  

Do you run a fitness studio or work as a personal trainer? How about manage a gym? Here are the best fitness promotional items to help get the word out there about who you are and what you do!

1. Custom Towels

custom towels

Your clients are going to work up a serious sweat during your exercise sessions. Make sure they have soft custom towels they can use to wipe their faces and necks with after their workouts.

Offer your towels complementary after every session and have your clients throw them in a laundry basket when they’re done. This is a gesture that will set you apart from all the other fitness centers, which matters as there’s been a 21.5% increase in the number of personal trainers in the U.S. since 2012!

See it in Action

Orange Theory towel

Orange Theory is a high-octane fitness company with over 1,000 studios in the United States. Newbies are given a trial class and a branded towel they can take to and from their training sessions. The towel is the same vibrant orange found in the studio’s logo. 

2. Shaker Bottles

custom shaker bottles

After a tough workout, the last thing you want is to hit up a McDonald’s drive-thru. Help keep your clients on the right track by customizing shaker bottles with your gym or studio’s logo.

The protein powder market is a $4.7 billion industry with no signs of slowing down. It’s likely that your clients will mix up a shake, smoothie, or drink every day, which means they’ll be looking at your logo over and over again. With any luck, they’ll sign up for more sessions with you! 

3. Hot Cold Packs

custom hot/cold packs

Your clients are lifting 5 more pounds than they were last week, and now their shoulders are screaming in protest. You don’t want them to go back down to a lower weight so help ease their sore muscles with promotional hot cold packs.

A gel pack that can be placed in both the microwave and freezer is the best option for your clients. They should apply the cold treatment at least 48 hours after the injury or soreness occurs. The heat treatment should then be applied a couple hours later to help promote blood flow and give the muscles an opportunity to relax.

4. Promotional Shirts

custom t-shirts

Everybody deserves an off-day from an intense exercise regimen. After all, you need to give your muscles time to relax. Your clients will keep thinking of fitness with you even on these casual days if you offer them promotional t-shirts.

People love tees and will wear them all the time. In fact, 4 out of 5 Americans are attached to an old t-shirt. With that in mind, you want to choose a relaxing fit that’s comfortable to wear all day and will last for years. A comfy tee is a great way to ensure your clients remember you long into the future.

See it in Action

Handlebars Naperville t-shirt
Source: facebook.com/handlebarscyclinggym/

Handlebars Cycling Gym in Naperville, IL has a wall of fitness promotional items on display right when you walk into their studio. The simple, natural design on this tee pairs well with the adorable studio, which is situated on the top floor of a renovated house right outside the downtown area.

5. Earbuds

custom earbuds

How can your clients possibly get into the zone without a good earbuds? Keep a few pairs in a bowl at your reception desk and sell them for a reasonable price. This will really be a lifesaver if they accidentally forget their headphones at home.

The National Center for Health Research found that music can actually enhance your physical performance during a workout. Fast-paced songs can increase your stamina and put you in a better mood. Don’t you want both of those things for your clients?

6. Personalized Yoga Mats

custom yoga mat

Yoga mats are a must-have piece of equipment for every exercise enthusiast, whether you’re a beginner or a full-blown body builder.

In 2017 alone, $5.2 billion was spent on exercise and fitness products in the United States. This includes items like yoga mats, which are great for not only doing that Downward Dog, but also for other workouts like strength training and Pilates. Plus, these mats are great for indoor workouts on days when your clients just can’t make it to a training session.

See it in Action

carmel valley lodge yoga mats
Source: valleylodge.com

Carmel Valley Lodge in California offers yoga classes to all their patrons. Each guest can use a complementary tie-dye mat that’s printed with the lodge’s name. These mats are kept right in the studio space, and are so distinct, you can’t help but think of the lodge every time you see the color palette!

7. Novelty Stress Balls

fitness stress balls

Fitness can be incredibly stressful, especially if you’re new to working out. As a personal trainer or studio, you have the power to bring some lighthearted fun to the whole affair with uniquely shaped stress balls.

Exercise is said to be the ultimate stress reliever, which makes these fitness promotional items a perfect pairing. You might not get a ton of people buying one of these toys, but they’re definitely a fun prize. For instance, do a fitness challenge and give a stress ball as a gift to the person who sheds the most pounds in a month.

8. Drawstring Bags

custom drawstring bags

Your keys, cell phone, wallet, a water bottle, towel, change of clothes… there can be a ton of things to carry to and from a workout session. You can make it so much easier for your clients by handing out drawstring bags.

The number one reason why people avoid exercise is because they hate experiencing any discomfort. A gym bag full of essential items makes it way easier to get to a training session or class without absolutely dreading it. Plus, they can pack the bag the night before to make going even easier.

See it in Action

I Love Kickboxing drawstring bag
Source: facebook.com/fitchburgkickboxing

ILoveKickboxing, a popular studio with locations all across the U.S., hosted a social media content for their clients. You simply had to share their post in 48 hours, and you’d be automatically entered to win one of their promotional drawstring backpacks.

9. Bento Boxes

custom bento box

Bento Boxes may seem like an unusual suggestion, but if you offer both fitness and nutrition advice these could be a good choice for you! These lunch containers are designed with portion control in mind, which will keep your clients on the right track with their eating habits.

Surprisingly, 80% of Americans don’t eat the recommended amount of fruits and veggies. Your clients may start incorporating more broccoli and apples into their meals if you give them a handy way to portion it all out.

10. Hand Sanitizer

custom hand sanitizer

Hand sanitizer may not get you bigger biceps, but after the COVID-19 pandemic, it does help keep you safe. The last thing you want is for your clients to get sick while working out, and they’re touching bunch of machines and equipment during their sessions. This could be germ city if you’re not careful!

The average treadmill alone has 74 times more germs than a public water faucet. Show your clients that you care about their health and wellness by handing out complimentary custom hand sanitizer with each membership. You also can’t go wrong having antibacterial wipes set up throughout your gym.

Final Thoughts

Gyms, fitness studios, and personal trainers struggled as a result of the mandatory lockdown during the pandemic. You deserve to get new clients, and it’s really easy to find ways to use fitness promotional items!

Try any of the following:

  1. Set up a gift shop with custom fitness items in your reception area.
  2. Keep promotional items on or near your check-in counter.
  3. Give the branded merch out to clients for free with new memberships.
  4. Hand out fitness products as prizes in social media contests.
  5. Offer a fitness gift for reaching certain goals like “X” calories lost in a month.

Be creative about how you can use your fitness promotional products, and you’ll get those marketing gains in no time! Before long, you’ll have a bunch of new clients lining up at your door.


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Daniells, S. (2018, December 19). Protein Powders: The Heavyweight in the $16bn Sports Nutrition Market. Retrieved from, https://www.foodnavigator-usa.com/Article/2015/09/17/Protein-powders-The-heavyweight-in-the-16bn-sports-nutrition-market

WodHopper. (2019, July 30). Gym Merchandise Sales: A Valuable Revenue Stream. Retrieved from, https://www.wodhopper.com/post/gymretailsales

Brazier, Y. (2017, July 25). Heat and Cold Treatment: Which is Best? Retrieved from, https://www.medicalnewstoday.com/articles/29108

Marketing Charts. (2009, April 17). Four in Five Americans Attached to Old T-shirt. Retrieved from, https://www.marketingcharts.com/industries/retail-and-e-commerce-8754

Markell, J. Can Listening to Music Improve Your Workout? Retrieved from, http://www.center4research.org/can-listening-music-improve-workout/

Harvard Health. (2018, July 13). Exercising to Relax. Retrieved from, https://www.health.harvard.edu/staying-healthy/exercising-to-relax

Pagoto, S. (2014, November 10). The Real Reason We Don’t Exercise. Retrieved from, https://www.psychologytoday.com/us/blog/shrink/201411/the-real-reason-we-dont-exercise

Aubrey, A. Godoy, M. (2016, August 3). 75 Percent of Americans Say They Eat Healthy – Despite Evidence to the Contrary. Retrieved from, https://www.npr.org/sections/thesalt/2016/08/03/487640479/75-percent-of-americans-say-they-eat-healthy-despite-evidence-to-the-contrary

Fox News. (2019, June 12). How Dirty is Your Public Gym? Study Shows There Can Be Harmful Bacteria. Retrieved from, https://www.fox4now.com/lifestyle/health/how-dirty-is-your-public-gym-study-shows-there-can-be-harmful-bacteria

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