10 Giveaway Ideas for Your Kickstarter Campaign
You are on Kickstarter for exactly what it sounds like – kickstarting your idea and turning it into something tangible. It could be a new product, a passion project, or anything else you’re trying to get off the ground. Whatever the case, the best way to get people to notice you and make donations is through some kind of incentive.
That’s why you should consider offering giveaways to your followers. It won’t cost you a lot of money in the long run AND you’re going to get the word out there since people hang on to cool stuff. You’ll make your money back in the amount of new donations you receive. Whether you’re opening a bakery, starting a non-profit, or making a sculpture out of rubber ducks, you have a lot of giveaway options for your Kickstarter campaign.
Here are 10 easy ideas to get you started:
#1 – Delicious snacks
The way to everyone’s heart is through their stomach. Why not make the most of that universal truth? You don’t have to be Betty Crocker to send your supporters on Kickstarter something tasty. Go with a small tin of mints featuring your logo, chocolates printed with edible ink, or a bag of popcorn with your advertising message on the label.
Of course, delicious snacks are great, but you have many other options that can also fit your theme. The Easy Bake Unicorn Cookbook features ridiculously adorable recipes using Peep marshmallows, gummy worms, and candy hearts. Backers of this project were offered a donut pin, recipe cards, or a cupcake party in New York City for their donation!
Image source: Kickstarter
#2 – T-shirts and tote bags
Many businesses have found massive success advertising with t-shirts and tote bags. That’s why they are such great giveaways on Kickstarter. Not only will you be showing your appreciation, but your followers will return the favor by becoming walking billboards for your project. Soon enough, you’ll have to order even more shirts or bags to keep up with the demand.
#3 – Cool phone cases
In this day and age, everyone has a cell phone. Printing your logo or advertising message on a cool case means people will think about your project every day. Make sure you go with a stylish design or something trendy like an iridescent look. Better yet, add PopSockets® to really seal the deal and get people talking.
#4 – Loaded flash drives
If you’re asking everyone to fund your short film, the least you can do is give them a copy when it’s released. Load your movie onto a flash drive printed with your name and website. This gives you the opportunity to build a fanbase and encourages viewers to share your content with friends and family. Move over Spielberg, there’s a new director in town!
The Rat is a short horror film written and directed by Carlen May-Mann. The aspiring filmmaker graduated from Wesleyan University with a Bachelor’s in Film Studies and Psychology. May-Mann’s little rodent would be eye-catching on the front of a portable flash drive. She might want to even consider sending these out around Halloween, the prime time for scary movies.
Image Source: Kickstarter
#5 – Decorative coffee mugs
Make sure people think about your Kickstarter campaign first thing in the morning. Customized mugs with a witty message or eye-catching logo are welcomed gifts for everyone. The donations are more likely to pour in when you give out something practical your followers will use time and time again.
#6 – Beanies or baseball caps
Hats are awesome giveaways, especially if you’re raising money for something sports related. The season will determine the best style for your campaign. Beanies are good for the winter, while baseball caps are better suited to the summertime. Either way, your logo will look extra stylish embroidered on the front.
#7 – A good pair of headphones
Let’s say you’re a musician with a new playlist of acoustic ballads. Give people the opportunity to hear your jams! A cool pair of headphones or earbuds with your logo or name will get your voice heard. Don’t be surprised when you’re selling out venues and going on world tours. Free giveaways are a great way to move from opener to headliner.
Some bands and musicians are able to take their giveaways to the next level. For instance, The Sons of Kirk, a Star Trek-themed rock band in Los Angeles, offered their backers a copy of their album, autographed pictures, collectible guitar picks, and the chance to be in their music video.
Image Source: Kickstarter
#8 – Branded kitchenware
Are you trying to start a bakery or restaurant? Turn to branded kitchenware like mini spatulas, whisks, and measuring cups to send a message. These fun giveaways will encourage your followers to think of you at meal time. At the very least, they’ll keep you in mind next time they butcher that chocolate chip cookie recipe.
#9 – Nifty magnets
From coupons to art projects, the refrigerator is often the message board of the home. Add to the noise by printing your name and project on a magnet in a unique shape or color. These giveaways are especially good for fundraisers since they are easy to customize and can be ordered in large quantities.
#10 – Customized calendars
Some campaigns on Kickstarter are slow burners. These projects benefit from a lot of exposure, and there’s no better way than with personalized calendars. You can get multiple donations from the same person when they keep you in mind throughout the year. Come December, you’ll be ready to turn your dreams into reality!
Make sure you keep your audience in mind when choosing your giveaways. A baseball cap might make sense for a youth league, but a mug is a better fit for an up-and-coming bakery.
You also have the freedom to pick when and how to give out these freebies.
- Give out something to everyone and anyone who makes a donation.
- Send out items if your backers donate a set amount. For example, a $10 donation gets a coffee mug, while a $20 donation gets you a coffee mug AND a Starbucks gift card.
- If you are willing to wait, provide the giveaways once you meet your Kickstarter goal.
- Bring the giveaways to a promotional event and talk about your Kickstarter campaign as you hand them out.
No matter what you choose, a branded giveaway is a great way to kickstart your campaign into high-gear and generate interest! It’s worth going the extra mile to show people how much you appreciate their support.