Business Insider once declared marketing degrees to be one of the most useless graduate degrees out there. Statistically, those with graduate degrees just don’t see enough of a salary increase to warrant the cost of the investment. Does that mean there isn’t a need for marketers in the business world? Of course not! Marketing is a field where you can learn your way around through online tutorials, internships, and self-teaching. You’re not performing brain surgery, after all.
One of the most valuable resources for any up-and-coming or seasoned marketer is digital marketing blogs. Some of the most respectable names in the industry are kind enough to spread their wealth of knowledge with the world so they can improve their marketing campaigns.
Lucky you, we’ve narrowed down our absolute favorites for you to enjoy!
What Are the Best Marketing Blogs?
If there was an award for the best marketing blog of all time, there’s no doubt Moz would take the gold. From their Whiteboard Fridays to their public relations tips, their content is known to make every marketer’s job a little bit easier. Don’t forget to subscribe to their Moz Top 10 email updates to stay on top of your marketing game!
Though Kissmetrics is known for their behavioral analytics software, their blog is about so much more. Whether it’s covering the SEO basics or tips for managing a sales team, they make it a priority to educate marketers about the tools and strategies they need to be successful. In our book, this makes them one of the top resources out there!
If you’ve ever Googled anything marketing related, chances are you’re familiar with Hubspot. Their blog is chock-full of valuable insights, tutorials, and the latest marketing data. They even have an entire section dedicated to sales-related content! Hands down, Hubspot is the place to go for any marketer who is looking to stay relevant.
If the internet was a marketing course, Neil Patel would be the teacher. With less homework, of course! His blog topics range from Google Analytics basics to overcoming the Instagram algorithm. Without a doubt, he’s an expert in all things marketing!
SparkToro is an up-and-coming customer intelligence software created by Moz founder Rand Fishkin. He has an entire blog dedicated to marketing data, entrepreneurship, and industry food for thought. Hands down, he’s got some of the best advice in the industry!
Social Media Examiner
According to Pew Research Center, 69% of Americans use at least one form of social media. This makes it one of the most prevalent advertising platforms out there, next to promotional products, of course! Social Media Examiner will teach you how to be the social media rockstar at your company through their engaging blog posts and podcast episodes.
Content Marketing Institute
Consider this blog as your intro course to content marketing. Hence the name, Content Marketing Institute is a knowledgebase of articles, webinars, training, and more. If you’ve ever needed some tips on how to up your blog post game or find your brand voice, don’t miss out on this helpful resource!
You’ll never wonder if you could have done more with your marketing campaign when you follow Copyblogger’s advice. Seriously, have you checked out their Rule of Three post? We guarantee you’ll want to brush up on their basics before diving into your next project!
Marketingprofs is the B2B marketer’s dream. With a focus on modern marketing, their goal is to share industry trends and training programs to anyone interested in professional or personal development. Not to mention, their online seminars have the potential to take your skillset to the next level.
Marc and Angel
As a marketing professional, it’s easy to get caught in the whirlwind of social media likes and project deadlines. But at the end of the day, the most important thing is always to take care of yourself. This personal development blog is a must-read for any working professional! From productivity tips to general self-improvement, Marc and Angel Chernoff are committed to helping you become the best version of yourself.
Whether you’re just starting out in marketing or you’re a long-time veteran, it’s always important to stay up-to-date on the latest promotional trends. We may be an expert in custom tote bags and lanyards, but we definitely don’t know it all. Lucky for us, some of the greatest experts in the industry have our best interests at heart and are open to sharing their tricks of the trade. We certainly wouldn’t be where we are today without the expertise of these visionaries!