Get Your Game On: 11 Board, Online, and App Games for Marketing Nerds
Sure, all of us here at QLP are a bunch of marketing nerds, and most likely those of you reading this blog are marketing nerds yourselves . But is the world of marketing appealing to general audiences? Apparently.
We’ve done a couple of logo and slogan quizzes here on the QLP blog, but I was surprised to discover that there are a wide variety of board, online, and app marketing games for the general public. You can prove your marketing prowess, test your friends and family, or hold a contest within the office with one of these fun games.
The Logo Board Game
The Logo Board Game: This game boasts over 400 game cards to challenge your brand logo, symbol, product, and slogan knowledge. A simple, but fun and challenging board game, The Logo Board Game requires players to accurately answer trivia questions. The first to make it to the “Winner’s Circle” and get all the questions correct wins.
Brandoodles: Brandoodles is similar to The Logo Board Game, but adds one part Pictionary and a timed element. There are 1,000 brands to guess, and players have to accurately identify the brands before the timer runs out. One player draws a card, and begins writing out the brand name. The other players have 10 seconds to guess the name.
Adverteasing: In this game players race to make their way to the top of the ad agency ladder by accurately identifying slogans, commercials, and jingles. Adverteasing was first popular in the 80s, but has since been updated with new, updated content. With 700 question cards, you’re sure to be a brand expert after playing this one a few times!
Brand Memory: Similar to the memory and concentration games we played as kids, this game requires players to find and match pairs of cards. Of course, it’s not as easy as locating and pairing two identical brand names. In this game players have to match logo designs with typefaces, brand colors, or witty descriptions of the brand’s identity.
The Retail Alphabet Game
Retail Alphabet Game: In this game players have to try to guess the company name based solely on one letter taken from the logo. This one tests not only your knowledge of popular brands, but your knowledge of typography as well. As the name suggests, there is one brand name for each letter of the alphabet. Players can choose to play the most recent 5th edition, or the older 4th edition.
Guess the Logo: Guess the Logo has several different logo quizzes and games available on their site. Players can choose general or specific logo categories. Once the game starts, the player is presented with the brand name and two different logos. The object is to correctly identify the logo that goes with the name.
Corporate Logos: Sporcle provides a few different versions of this game, but the same general rules apply. The player is presented with a grid of logos and after pressing “play game” a space to type in brand names appears, then the player is given a limited amount of time to identify all of the logos.
“Sorry honey, I’m busy playing Logos Quiz!”
Logos Quiz: Similar to Guess the Logo and Corporate Logos, Logos Quiz requires players to accurately identify brand logos. New levels are unlocked once you achieve a certain percentage of correct answers from the previous level. The levels get increasingly difficult and require a higher percentage of correct answers in order to move to the next level.
Brand Master: Rather than simply identifying logos or slogans, Brand Master asks players to order a brand’s logo designs in chronological order.
Slogan Challenge: In this game players can choose to guess slogans randomly, or pick from one of six categories: cereal, fastfood, candy, car, company, and product. Each slogan has a dropdown menu for multiple choice answers, and you are scored based on points and time. If you guess correctly on the first try, you are rewarded with 5 points, and each time you guess incorrectly one point is deducted from the 5 points you could earn for that slogan.
Brand Blitzer: Unfortunately, not all apps are free. However, for just 1 dollar, this app not only provides interesting brand trivia, but also marketing tips and tricks – possibly making this game the most useful for marketers.
Is it a little scary that people are able to recognize enough corporations’ logos and slogans to warrant multiple games based around that very task? Maybe. But hey, if we’re all gonna be part of the corporate machine, we might as well make it fun, right?
What do you think? Have you played any of these games before? Which ones would you like to try?
Photos courtesy of Clipart.com, waltarrrrr, and Matt Hurst. Photo of Retail Alphabet Game is a screen shot from the Retail Alphabet Game website.