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21 Posts about Using Promotional Products for Your Business

In my humble opinion, every business should incorporate promotional products into their ad campaigns. Promo items are great for helping new companies establish their brands and helping existing companies increase their sales and find new leads. When customers use promo items, they give other people a look at a company’s logo, and that just keeps generating interest. It’s the Circle of Promotional Life, you know?

Of course, I’m a stress ball and a company mascot, so I understand if you don’t want to take my word for it. Fortunately, there are plenty of other sources around the Internet that talk about why promo products are so helpful and how to choose giveaways that will knock your customers’ socks off (unless you’re giving away branded socks – you want people to keep those on, in that case).

Need some proof that promos are crucial and effective? Here are 21 articles and blog posts that discuss the power of promotional items!


  • Promotional Products Work! Fact Book

It’s a document chock-full of statistics and survey results courtesy of PPAI, a trade organization for the promotional products industry. Need numbers to show why promo items are so effective? Start here!

Hey, if a blogger for the New York Times’ small business blog thinks there’s something to this whole promotional products thing, you know it’s worth taking a look at.

  • The Benefits of Using Promotional Products in Your Business Marketing

In this post, blogger and college instructor Joshua Cintron breaks down the benefits for you. He teaches courses in fiscal management, so we think he knows something about a good investment in business advertising.

Just because online advertising is a big deal doesn’t mean that traditional giveaways are obsolete, as this blogger argues for The Huffington Post.

It’s another post from another industry trade organization – in this case, SAGE. SAGE exists to provide helpful research and business solutions for promo product companies, so you know there are some stats in here.

  • Promotional Products 101

This article from the website of venture capitalist Evan Carmichael might not have been written by the man himself, but it includes plenty of information to suggest why promo products are a great choice for anyone starting a business.

When you’re investing in advertising, cost is a concern. Don’t we know it! So here’s an article with an infographic to soothe those fears and show you how cost effective promo items can be.


Here’s an article from a general business help site, full of all sorts of do’s and don’ts for the promotional products newbie. Branded chocolate in summertime? We agree – definitely an idea to reconsider.

  • 10 Ways Small Businesses Can Effectively Use Promo Items

Okay, you’re convinced that promo items are a good investment, but you don’t have to use them for just one event. Consultant Phil Gerbyshak uses the power of his awesome last name to suggest all sorts of situations in which promo products make great giveaways.

Who says that online advertising and offline advertising have to be two separate efforts? Not these two bloggers and social networking consultants!

You’ve probably guessed that there are a lot of articles like this on the Internet. Here’s one with a handy list of steps for putting that stress ball you love into action.

  • When to Use Branded Vs. Promotional Products

Is it better to give a gift that’s made by another known company, like Nike or EOS, or a gift with only your logo on it? What happens if you give a gift made by Nike that features your logo? It’s possible!


The article’s title is long, but the process it offers is simple. Marketing Sherpa shows you how to set up a promotional products campaign in five easy steps.

It’s great to get advice from business owners who have been in your shoes. See what established professionals have to say about choosing the right product for your business.

  • Promotional Products Ideas

A trade show is one of the biggest opportunities you’ll have to get your name out in the world, so here’s a post about choosing an ideal giveaway for your next conference.


We’re a big fan of the fourth rule: come bearing gifts! Promotional products go a long way in showing patients some TLC and making sure any healthcare facility’s advertising plan is in good shape.

Here’s a compilation of promotional products that will add up to excellent exposure for any bank, investment firms, accounting office, or other businesses that provides financial services

  • Top 5 Promotional Tools for Campus Events

Surprising no one, college students love free t-shirts. Find out what other promo items and advertising techniques are great for getting students’ attention at a university event.

  • Does Giving “Swag” to Clients and Prospects Work?

There’s nothing quite like being able to give new homeowners the keys to their own domicile. Real estate agents know, however, that attaching a branded keychain to those keys is a nice promotional touch. See what else this article has to say about promo items for real estate.

You don’t just have to give your promotional gear away for free, you know. Plenty of nonprofit organizations have sold branded items to help raise funds for their cause, as this article shows!

* * *

Are you sold on promotional products yet? We hope so! Once you’re ready to order the promotional items you’ve always wanted, head over to the Quality Logo Products® website and start browsing. We’d love to help you with your promo advertising. Got questions? You can always send an email (, pick up the phone (866-312-5646), or contact us on Facebook and Twitter.

Kyrsten Ledger

Kyrsten loves the great outdoors (as long as there's no snow on the ground), and spends a good amount of her free time traveling. When she isn't traveling, she's spending time with her family, reading a new book, or working on her next home improvement project. If she could live anywhere in the world, you'd find her moving into Cinderella's Castle at Walt Disney World.


  1. Lee Waterman

    Another nice post, Much appreciated. I’ve looked over other posts around here and I like your style. I’ll be back.

  2. Alisia Bars

    Another nice posting, I appreciate it. I wanted to say I just scanned other topics around here and I like your style. Good show.

  3. Graham Sterkel

    Thank you for this post. Just what i was looking for.

  4. Carmen Darville

    Yet another thoughtful post, I appreciate it. I wanted to say I just looked over more posts around here and I you’ve got some nice content. Good show.

  5. Emogene Pickles

    Antoher nice post. Good thing I returned another time. Keep it up

  6. Grant Stainbock

    You’re on the money with your points. LOL.

  7. Alfred

    I have been looking for this kind of list where I can get some fresh ideas of promotional products. Thank for sharing. I am sure those blogs will help a lot.

  8. Charles

    This is a very good list of reasons for selecting promotional products.

  9. Felecia

    Thanks for the info. I was looking for info on promoting my blog. 🙂

  10. Mr. Newman

    I, as a salesman for promotional products can agree to the facts provided in this list. I must say that I myself learned some new ideas. Thank you for providing me and all the readers with such great knowledge.

  11. africa tour operators

    It’s really a nice and helpful piece of information. I’m satisfied that you
    just shared this helpful info with us. Please keep us informed
    like this. Thank you for sharing.

  12. Distinctive Confectionery

    This is the perfect list to choose promotional products! Our personalised and bespoke confectionery offer a spin on the use of promotional products, using a unique way of developing brand awareness and increasing the reputation of your business. Companies can personalise our products to have their logo or slogan on, using them at various events and occasions.

  13. Rosanie

    Insightful and informative article. Promotional products are not just useful to recipient but a cost-effective way to increase brand awareness.

  14. troycameron

    Awesome article, it really says a lot about importance of promotional products.

  15. Anthony


  16. Formcor

    Great article! Promotional products definitely builds up a mass outreach with low cost. Products can reach everywhere establishing your brand value.

  17. parhamgift

    The content is very interesting and useful

  18. Jeremy Lawson

    That’s an awesome collection of links. Interesting reads, particularly the Huffington Post link about why promotional products still matter. Promotional products can be a powerful way to generate continued interest.

  19. AbrandZ Singapore Corporate Gifts

    Great post. Information relevant to Singapore corporate gift industry too.

  20. First Real Estate News

    Great article. Promotional products are very important to businesses

  21. bulk rooms booking in madina

    Thanks for sharing with us.. keep it up .

  22. j4jacket

    Such a helpful article.. keep it up

  23. Erric Wonk

    HI dear, nice information about the branded promotional product. For starters, custom branded promotional products have been used and are still being used by businesses as one of the most appropriate publicity tools. These custom branded items make it easy for people to remember your brand and product name. This is because most items are used on a daily basis so it becomes easy for a person to remember the name of the product, like a pen for example. To most businesses, this is an appropriate way to maximize sales while at the same time minimizing advertising costs. A few days ago I have purchased bulk amount of Fidget Spinner for my shop from Sunday Promotion which is the leading promotional gift product, online suppliers. Thanks for sharing.

  24. Recognition Express

    I read your post and I really like it, Thanks for sharing useful information and for great tips…

  25. Joseph

    Hi. Can I copy your blog posts/articles on my website? I will add a link to your website as the source of the article. Thanks.

  26. Erric Wonk

    Wow, it’s a very good idea. Custom keychains are promotional products and are still being used by businesses as one of the most appropriate publicity tools. These custom branded items make it easy for people to remember your brand and product name. A few days ago I have purchased bulk amount of Business gift promotional item for my shop from which is the leading promotional gift product, online suppliers. Thanks for sharing.

  27. JillDison

    There was various ways to promote your business. Make your promotional products or advertising system more fruitful with powerful with right service though, as special key rings. The limited time key rings are the better approach for special thought which is prominent among many organizations for their image advancement. Grandstand your image with best limited time thoughts and make it well known among the clients.

  28. Magnetic Signs Philippines

    Great tips! It cannot be denied that the various benefits of promotional products (ex: ref magnets, stickers, etc.) are so profound and highly beneficial to any advertising campaign. It is a worthy investment for any type of business as it can boost your brand awareness and visibility.

  29. promoteit

    “Since 2000 Promote It has been at the forefront of the branded apparel and promotional products industry in New Zealand and we provide exceptional service at great value.Our staff have experience and a wide range of skills from apparel manufacture to account management, production to print.
    You can be assured that our staff will see each job through to completion displaying the care and attention that you require.”

  30. David

    Awesome list of links. Very useful for us in the industry. Thanks!

  31. Carl Andersone

    This is a really good read for me. Must admit that you are one of the best bloggers I have ever read. Thanks for posting this informative article.

  32. recognitionexpress

    Great article to read, all the tips are great….

  33. Creative Brands Cape Town

    Great share. Promotional gifts are kept for a long period of time, this helps with branding.

  34. Elodia Burtt

    Great information. This is a great blog and I always enjoy it reading your articles. Thanks.

  35. Ashwin

    Amazing post for business owners who are using promotional products to promote their business. Thanks for providing the perfect list of promotional products and its uses.

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