If you’re interested in learning more about why promotional products work, this one is for you! It doesn’t matter whether you run a volunteer organization or a corporate company, promotional products like stress balls, tote bags, or travel mugs can work for you. Any industry can benefit from the power of these products.

Here are 21 promotional products articles about the benefits for promoting your business!

1. 50 Crazy Stats and Facts About the Promotional Products Industry

Did you know that 90% of people who receive a promotional product can recall the name of the brand? This blog breaks down some of the most insane facts you can use to present to your team. Your mind is guaranteed to be blown!

Check it out: https://www.qualitylogoproducts.com/blog/50-stats-promotional-products/

2. How Promotional Products Compete in a New Era of Advertising

Each year, companies spend billions of dollars on advertising. People are bombarded every day with commercials, radio ads, and other forms of advertising that can become a nuisance. Why use promotional products?  They’re a competitive form of advertising because they’re useful everyday items that people want to keep.

Check it out: https://www.ama.org/marketing-news/tipping-the-scale/

3. Branded Giveaways and Other Promotional Products: Do They Still Have an Impact?

Promotional products, unlike other forms of advertising, are tangible items. In a digital world, promotional products stay relevant because they are a unique way for businesses to connect with their customers. Whether you give them as a gift, incentive, or as a “thank-you,” studies show people are more likely to have a more favorable view of your business.

Check it out: https://www.forbes.com/sites/allbusiness/2017/12/14/branded-giveaways-and-other-promotional-products-do-they-still-have-an-impact/#6c3072fc7790

4. 10 Promo Products for Traveling Professionals

Traveling for work can be taxing and stressful, especially for those who spend most of their time away from home. Luckily, there are promotional products that can make traveling more comfortable and convenient, all while spreading the name of your brand. Even businesses like travel agencies or cruise lines can utilize these products for their customers.

Check it out: https://www.sageworld.com/blog/index.php/2017/12/06/10-promo-products-for-traveling-professionals/

5. 10 Common Promotional Products Made More Interesting

You know about common promotional products like pens and water bottles. However, you might not have thought about how you can get creative with seemingly ordinary products! This article shows how you can stand out with items like wireless chargers, cups, and koozies!

Check it out: https://www.qualitylogoproducts.com/blog/10-common-promotional-products-made-interesting/

6. How to Get Free Press with Promotional Products

A promo product can do more than spread the word about your brand, it can also give your brand free buzz! This article explains how one company sent a surprise carpenter’s pencil with the author’s order, which made them want to tell all their friends. The fact that it was a free bonus made the consumer feel more valued and excited about their purchase.

Check it out: https://magazine.promomarketing.com/post/how-get-free-press-promotional-products/

7. History of Promotional Products

Promotional products have been around a lot longer than you might think! You should know about the history of promotional products and how they’ve been used for marketing. All different types of industries have used this form of advertising dating all the way back to the 1400s!

Check it out: https://www.qualitylogoproducts.com/promo-university/history-promotional-products.htm

8. How to Use Custom Merchandise to Emotionally Connect with Your Audience

Creating an emotional connection between your customers and your business is super important. Connect your brand to a charity or mission like going green or fighting cancer and use promotional products to spread the word. For example, reusable cups can be used to promote reducing plastic waste!

Check it out: https://www.promokitchen.org/blog/how-to-use-custom-merchandise-to-emotionally-connect-with-your-audience

9. The Ultimate Dictionary of Promotional Product Terms

When you’re looking for promotional products for your business, you might not know exactly what you need. Thankfully, this article breaks down all the terms that can make you scratch your head. It will make placing your order so much easier!

Check it out: https://www.qualitylogoproducts.com/blog/the-ultimate-dictionary-of-promotional-product-terms/

10. Using Gifts and Giveaways to Promote Wellness

If your business is built on promoting wellness, this article is for you! There are tons of promotional products that can be used to promote healthy living like water bottles, sunscreen, or hand sanitizer. Promotional products can spread the word about your brand and encourage healthy habits for your customers!

Check it out: https://magazine.promomarketing.com/post/using-gifts-giveaways-promote-wellness/

11. 7 Promo Product Selling Tips

Sales can be a tricky skill to master. This article provides you with seven different tips you need to get good at selling! You can learn how to build and maintain a relationship with your customer so that they return to your business in the future. Promotional products are an essential part of making that possible.

Check it out: https://www.promokitchen.org/blog/7-promo-product-selling-tips

12. The 13 Most Creative Promotional Products of All Time

Everyone can use inspiration from time to time. When you’re in need of creativity, check out this blog! You’ll see examples of clever ideas from companies like Kentucky Fried Chicken, Mountain Dew, and Aldi. Take these ideas and create your own clever promotional product!

Check it out: https://www.qualitylogoproducts.com/blog/13-most-creative-promotional-products/

13. Using Promotional Products Wisely to Elevate Your Marketing

If you’re going to use promotional products for your business, it’s important to know how to use them to their full potential. This article will help you learn not only why promotional products are useful, but how you can use them in the best way possible for your business!

Check it out: https://www.promocorner.com/promojournal/Using-Promotional-Products-Wisely-to-Elevate-Your-Marketing?i=3888

14. How to Put Together an Onboarding Kit

An onboarding kit is like a gift used to welcome new employees to your business. Normally, onboarding kits can have office supplies with your company logo for your new hire to keep at their desk. This article will give you helpful tips on putting together the best onboarding kit to get your new employee excited about their position.

Check it out: https://www.sageworld.com/blog/index.php/2019/03/28/how-to-put-together-an-onboarding-kit/

15. What Are the Most Affordable Promotional Products on a Budget?

Your budget may not allow for thousands to spend on promotional products, but that doesn’t mean you can’t still use them. Follow the budget-savvy tips in this article to promote your without spending an arm and a leg! You’ll also get specific product recommendations that give you a place to start.

Check it out: https://www.qualitylogoproducts.com/blog/what-are-the-most-affordable-promotional-products-on-a-budget/

16. To Get Customers to Buy More in the Future, Help Them Buy a Gift

Gifts are a way to deepen a relationship with a client or thank a customer for choosing your business. This article features a study about the psychological effects of buying and receiving gifts! Whether your business is the one giving a gift or you’re helping a client find a gift, there are benefits you should know about.

Check it out: https://www.ama.org/2019/07/31/to-get-customers-to-buy-more-in-the-future-help-them-buy-a-gift/

17. Why Corporate Promotional Products are Still Important

If you aren’t sure how promotional products can fit in to your marketing plan, you’ll want to read this article. Promotional products are applicable to any industry, and after reading this post, you will have a better plan of action in place for your business!

Check it out: https://www.business2community.com/marketing/corporate-promotional-products-still-important-01929506

18. 5 Ways to Use Promotional Products at a Trade Show

When you attend a trade show with promotional products in tow, you should have a plan for how you’re going to use them! This article has five quick tips to help you make the most out of your promotional products.

Check it out: https://www.qualitylogoproducts.com/blog/promo-products-trade-show/

19. Choosing the Right Promotional Products for Your Brand

There are thousands of different products you can choose from for your brand. You should be strategic when picking the right products for your business. This article provides insight into choosing promotional products that are useful and won’t go to waste!

Check it out:https://www.ama.org/marketing-news/promotional-products/

20. Why Promotional Products Might Be Your Nonprofit’s Secret Weapon

If your nonprofit isn’t using promotional products, you might want to reconsider! Promotional products can benefit your organization by increasing volunteers, spreading awareness, or incentivizing donations. Get useful tips for your nonprofit in this article.

Check it out: https://www.nonprofitpro.com/article/why-promotional-products-might-be-your-nonprofits-secret-weapon/

21. 7 Ways to Appreciate Your Volunteers

If you need volunteers for your next event or fundraiser, you’ll want to show them how much their work is appreciated. You can give your volunteers items such as lanyards, t-shirts, and ball caps. This article will give you the best ideas for thanking your volunteers!

Check it out: https://blogs.volunteermatch.org/7-ways-to-appreciate-your-volunteers

After reading these articles about the power of promotional products, you probably have a good idea of how they can help your business! From promoting wellness to understanding industry terms, you now have all the tools to make the best advertising campaign for your company.

About the author

Gianna Petan

Meet Gianna - no stranger to all things promo products. Her background in research-based writing, linguistics, and advertising gives her an edge in blogging about the marketing industry.