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25 Posts on Why a Good Logo is Essential to Your Business

Having a good logo is extremely important to your business and to the branding of your company’s name, but it is also important to help attract new customers. When people see an eye-catching logo on advertisements or promotional products like tote bags or stress balls , it will stand out much more if it’s well-designed and interesting. Plus, many times people will remember seeing a cool logo for a company that provides what they need, which is even better because you would probably be the one they contact first (and it’s all because of that great design)!

Here are 25 informative blog posts that discuss the importance of a good logo to a growing company:

1.What Your Logo Says About You – Advice about creating a logo to reflect your brand identity.

2. What Makes a Good Logo? – More advice to create a great logo to enhance your company’s image.

3. What NOT to Do When Creating Your Logo Design – Why a good logo is important and what not to do when creating yours.

4. Why Your Company Needs a Professional-Looking Logo – Having a good logo is about more than just making a good first impression.

5. Logo – Its Elements and Inevitable Importance for Your Business – A logo is a magical symbol that represents your company and provides the kind of image no other attribute of the business can provide.

6. 8 Essential Elements to a Comprehensive Brand Identity – You are only a few sites into our list, but you probably can guess what is #1 in this post!

7. Professional Logo Design: What Makes a Great Logo? – Your logo should convey something essential about your business’ identity. The design should reflect your business’ personality, its attitude, its sense of style, professionalism or fun.

8. Establish Your Business’ Identity – Creating your business and brand identity, another area where your logo is essential.Advertising is Essential – Another crucial aspect of marketing is to have professional-looking presentation tools. These are things like logos, business cards, folders, websites and booklets that describe your products.

9. What’s Missing in Your Logo? – Analyze your Logo and see if it is only liked by you or by everyone.

10. Is A Good Logo Important? – Most people don’t realize how important a good logo is and how valuable it can be to their online business.

11. How to Get the Perfect Logo for Your Blog – Do you have a unique logo? Is it compelling and memorable? If you put it on a page along with 100+ icons gathered from your usual hangouts, will its thumbnail stick out? Does it represent you, your business, your niche, or whatever you blog for.

12. Essential Steps to Designing a Great Logo – What constitutes a good logo design? Here’s a question that has been asked over and over again throughout the world of “creatives” and designers alike. Frankly, there is no one right answer here.

13. The Importance of Understanding Company Logo Implementation – Branding identity and a strong company logo is an essential piece of the marketing puzzle, but finding and using the right company logo is often misunderstood and even implemented poorly or incorrectly.

14. Importance of the Custom Company Logo Design – First impression is made by logo or its absence. To know the importance of a logo just answer one question: “How many big, leading and famous companies don’t have logos?”

15. The Importance of Brand Identity and Logo Design for Small Businesses – A logo represents a company – it defines its identity – its purpose. It is an integral part of a company’s brand strategy.

16. Industrial Branding: The Importance of Logo Design – A well crafted logo communicates immediate brand recognition, inspires trust, admiration, loyalty, and an implied superiority

17. The Importance of Logo Design and Online Branding – “Your logo is a visual cornerstone of a company’s brand. Your company’s identity is visually expressed through its logo, which, along your company’s name’, is one of the main things that makes your business memorable. Think of eBay, Google, and Yahoo. Each one of these companies has a distinctive logo that a large percentage of people would be able to describe without seeing.”

18. The Anatomy of a Logo – While it may be difficult to pin down what it is that makes a great logo there certainly are some common characteristics that all great logos share.

19. The Importance of Text Choice in Your Logo Development – A logo is the messenger of your company’s brand. More professional your logo design is higher are the chances that your company will be perceived as trustworthy by the customers.

20. The Importance of Branding and Identity – An older article on branding and identity, but still fully relevant and well worth a read.

21. Business Logo Design | The Importance of Great Logo Design – Many business owners undervalue the importance of business logo designs and fail to have one designed for their business

22. 5 After Effects of a Low-Quality Logo Design on Start-ups – A bad logo design doesn’t represent your business correctly and plays a big role in destroying the image of your business.

23. More on The Importance of a Well Designed Business Logo – Every business has one (or should), that little graphic displayed on everything they produce. Although a logo may look just like a stylistic name, it can mean brand recognition to a company.

24. The Importance of Maintaining A Consistent Logo – Your brand is the personal, emotional tie between you and your clients. Your brand is more than just a logo–it’s the sum of your advertising, customer service, product and service development, and every other aspect of your business that touches the client.

25. Why Your Company Logo is More Important Than You Think – From colors to cost, this informative infographic breaks down all the reasons why a good logo is important for your business. It even shows the evolution of some of the most iconic logos of all time!

So, what do you think? Which of these 24 posts has helped you the most? Voice your opinions in the comment section below. Contact Quality Logo Products® if you have any questions about promotional products for your awesomely-designed business logo, and pay us a visit on Twitter and Facebook, too!

expand your brand

(Header image is of a Personalized Koozie).


Bubba is the Quality Logo Products mascot. He may have started out as "just a stress ball," but he's come a long way since the company's launch in 2003. Bubba has been immortalized in numerous vector artwork designs for internal and external promotions, and you can see him change outfits on the Quality Logo Products homepage whenever a holiday rolls around. Oh, and he thinks pants are for the birds. You can connect with Bubba on


  1. Derek

    Good post! I’ve found this entry very informative and accurate.

  2. Elle

    Great article – lots of important info here that I will use 🙂

  3. Chase

    Great article! For application in promotion products I always suggest the KIS principle. Keep It Simple! Small details and shading will not work for most promo products.

  4. Bret Bonnet

    I had to stop reading after 20 because I ran out of fingers and toes to count on. Only if I had MORE fingers and toes…

  5. Kat D.

    Having the perfect logo IS essential…after all, if you are lacking info, style, color or pizazz it definitely defeats the purpose of advertising your company/event to begin with. All of these points are great and will definitely help make a buyer’s decision concrete when ordering their promo products!

  6. Scooby DOO!

    Just as it is essential to create a well thought out logo, it’s essential to make sure you select a promotional product company (Duh- QLP!) that will print it to your exacting specifications.


  7. Emily Brackett

    Great round up! Thanks for the link (#6), I need to read the other nineteen now.

  8. Joe

    Great Post!!!

  9. Jim Nissen

    RT @visiblelogic: 25 Posts on Why a Good Logo is Essential to Your Business (One of Visible Logic posts is #6)

  10. QLP Kid

    Great work!

  11. Kris Knopp

    Great post! I find logos to be one of the hardest pieces of branding. The best ones are clean and simple but most new business owners want to add so many bells and whistles that they lose their effectiveness.

    Thanks for pulling together an informative guide for new business owners and those looking to relaunch their brand.

  12. Shawn

    RT @qualitylogo: 25 Posts on Why a Good Logo is Essential to Your Business – #branding #logos #design

  13. QLP Jill

    @Kris Knopp – Thank you for your comment! We’re so glad you found our blog post helpful. I agree that logo design can be a challenge; people feel that more elaborate automatically equates to “better”, but that’s rarely the case. Sometimes a simple logo is best for getting your message across. 🙂

  14. Atif shahzad

    Very impressive and comprehend post. it give me clear crystal idea that how much a logo is important for any organization.

  15. Daniel Shane

    Thanks for putting up a great resource. And about the importance of Logo, well it don’t need explanation in this competitive business era.

  16. alisha

    Nice blog! very helpful

  17. Ruta

    Hey, great list! Here is another article with a nice infographic summarising tips for successful company logo:

  18. Ike Barefoot

    I must show thanks to the writer for rescuing me from this incident. After looking through the world wide web and coming across advice that were not productive, I figured my entire life was well over. Living without the approaches to the problems you’ve fixed by way of this review is a critical case, as well as ones which might have negatively affected my career if I had not come across your blog. Your actual competence and kindness in taking care of every item was priceless. I am not sure what I would have done if I hadn’t come across such a stuff like this. It’s possible to now look forward to my future. Thanks so much for your skilled and result oriented help. I will not be reluctant to refer the sites to any person who would like counselling about this topic.

  19. Julian

    Wow these are lots of articles! Thank you for sharing Bubba.

  20. Tabassum

    A great logo will always adhere to design principle, functional, representative and unique.
    This article was really good!

  21. Reba Hansen

    Nice Work! A logo is to a business as your face is to you. It reflects your personality, or in case of your business, your values and principles and also the most powerful marketing tool known.

  22. Samir Bakkal

    Good Article!! A logo is your Identity forever!

  23. OpenSol Global

    Nice and helpful article!
    thanks for top quality article.

  24. Rachel Lannister

    In the blog you talked about how the logo is the visual cornerstone of your brand, and how it is key in building a company identity. I’d heard that marketing was essential in having a good business and wondered what was important in that. With a good logo, it would make marketing a whole lot easier as people would be able to more easily recognize and remember your company.

  25. AAM Consultants

    Very informative post having a plenty of content about logo design.

  26. Rebecca Jacob

    I loved the blog plus I found “5 After Effects of a Low-Quality Logo Design” very helpful. This article is a good place where I can redirect my clients when they are struggling to pick a logo design.

  27. Imran

    Logo is the face and representative of your business, this why it should be clean, clear, and professional. Multinational companies invest millions to design just a logo because they know the importance of that.

  28. Data Collection App

    This blog is well explained and covers all the points needed to focus on branding, thank you for sharing. We(Brew Survey) also let you not sacrifice your branding while you conduct surveys for your business.

  29. Offline Mobile Forms

    Thanks for sharing the post, conduct customized surveys using mobile forms by uploading your logo and attractive background image.

  30. Logo Design Sample

    Interesting Blog. Got a lot from it. Thanks for sharing.

  31. graphic design

    Like Logo Garden, LogoGenie offer a trillion (well, maybe not that many) designs for your perusal, and they also have an extra service for creating and printing business cards to show off your lovely new logo.

  32. Sonam

    Very impressive post thanks for sharing this with me and everyone. God Bless You.

  33. Jago

    Great recompilation of information about why is a logo so important. As a logo designer, I try to explain to people how essential is a logo design for any business, most of the people out there don’t have any knowledge about this topic. Great One!

  34. david smith

    In the blog you talked about how the logo is the visual cornerstone of your brand, and how it is key in building a company identity. I’d heard that marketing was essential in having a good business and wondered what was important in that. With a good logo, it would make marketing a whole lot easier as people would be able to more easily recognize and remember your company.

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