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25 Posts on Why a Good Logo is Essential to Your Business

You shouldn’t underestimate the power of a good logo. Think of McDonald’s golden arches, Nike’s iconic swoosh, or Apple’s, well, apple. A lot of thought goes into the creation of these images, with the best using the right colors and having a fun story. Not to mention, logo design has a long history.  It’s a visual world, meaning your business’s logo design can be all the difference between success and failure as a company.

Here are 25 informative blog posts that discuss the importance of a good logo to a growing company:

1.What Your Logo Says About You – From the brilliant minds at Quality Logo Products, this Promo University article provides advice about creating a logo to reflect your brand identity.

2. What Makes a Good Logo? – This Promo University article provides even more advice on how to create a great logo to enhance your company’s image.

3. What NOT to Do When Creating Your Logo Design – Logo My Way breaks down all the fine details on what you shouldn’t do when it comes to designing your logo.

4. How Important Is It for a Company to Have a Great Logo – The BBC takes a break from “Doctor Who” reruns to bring you a comprehensive article about the value in company logos.

5. Logo – Its Elements and Inevitable Importance for Your Business – Dzine Press dives into all the fine points on logo design and why it’s an unavoidable part of marketing.

6. 8 Essential Elements to a Comprehensive Brand Identity – Follow this advice step-by-step when creating your own company logo.

7. Professional Logo Design: What Makes a Great Logo? – Try and bring all of these elements into your logo design.

8. Find the Meaning of Life and Transform Your Business Identity – Logos are a step in the right direction when it comes to establishing your overall brand identity.

9. What’s Missing in Your Logo? – There might be some features that are completely missing from your logo.

10. Importance of Logos in Business – Most people don’t realize how important a good logo is and how valuable it can be to their online business.

11. Why a Logo is Important for Your Brand – Tailor Brands provides a few key reasons why a strong logo matters for a business.

12. How Important is a Logo to Your Brand’s Success – The Huffington Post throws their hat into the ring on why logos are important in marketing.

13. 5 Reasons Why You Must Have a Logo – Keeping it short and sweet, 99 Designs brings you the top 5 reasons to have a company logo.

14. The Art of Logo Design – Don’t feel like reading? Watch this video on logo design from PBS Digital Studios!

15. Why Your Company Logo is More Important Than You Think – Inc. explores the color of logos and how these designs influence buying decisions.

16. Industrial Branding: The Importance of Logo Design – The key takeaway here is that a logo “should embody the essence of your company.”

17. Why Business Logo Design is So Important – Design Hill always provides valuable advice. They don’t disappoint with this article about the value in logos.

18. The Anatomy of a Logo – The science behind a good logo design is explored in the article.

19. Why is Font So Important? – Your font choice can easily make or break your logo design.

20. The Importance of a Logo for Your Business – It can’t be said enough how important it is to have a quality logo design.

21. Business Logo Design | The Importance of Great Logo Design – Brand identity, recognition, and professionalism are all important factors in a logo design.

22. Why Is a Logo So Important to Your Business – Even if you don’t realize it, your logo has the ability to affect others and send a message. Business 2 Community discusses this idea.

23. Why is a Logo Important for the Success of Your Business? – A logo can take your company from zero to hero. Learn more from Logo Joy!

24. 14 Reasons You Need a Logo and Marketing Materials – All Business is all business when it comes to giving you advice about the value in logo design.

25. Why Your Company Logo is More Important Than You Think – From colors to cost, this informative infographic breaks down all the reasons why a good logo is important for your business.


What do you think? Were any of these posts more helpful than others? Do you think a logo is necessary? Let us know what you think!


expand your brand

Alyssa Mertes

Alyssa loves food. A LOT. Particularly pizza and popcorn, but she knows beggars can’t be choosers. When she’s not stuffing her face (which is rare), she loves watching movies, playing volleyball and softball, and engaging in any number of interesting shenanigans. If she had to pick a spirit animal, she’d be an otter because they are playful and love to laugh. Most of the time she’s laughing at herself, whether other people are laughing with or at her is to be determined.


  1. Derek

    Good post! I’ve found this entry very informative and accurate.

  2. Elle

    Great article – lots of important info here that I will use 🙂

  3. Chase

    Great article! For application in promotion products I always suggest the KIS principle. Keep It Simple! Small details and shading will not work for most promo products.

  4. Bret Bonnet

    I had to stop reading after 20 because I ran out of fingers and toes to count on. Only if I had MORE fingers and toes…

  5. Kat D.

    Having the perfect logo IS essential…after all, if you are lacking info, style, color or pizazz it definitely defeats the purpose of advertising your company/event to begin with. All of these points are great and will definitely help make a buyer’s decision concrete when ordering their promo products!

  6. Scooby DOO!

    Just as it is essential to create a well thought out logo, it’s essential to make sure you select a promotional product company (Duh- QLP!) that will print it to your exacting specifications.


  7. Emily Brackett

    Great round up! Thanks for the link (#6), I need to read the other nineteen now.

  8. Joe

    Great Post!!!

  9. Jim Nissen

    RT @visiblelogic: 25 Posts on Why a Good Logo is Essential to Your Business (One of Visible Logic posts is #6)

  10. QLP Kid

    Great work!

  11. Kris Knopp

    Great post! I find logos to be one of the hardest pieces of branding. The best ones are clean and simple but most new business owners want to add so many bells and whistles that they lose their effectiveness.

    Thanks for pulling together an informative guide for new business owners and those looking to relaunch their brand.

  12. Shawn

    RT @qualitylogo: 25 Posts on Why a Good Logo is Essential to Your Business – #branding #logos #design

  13. QLP Jill

    @Kris Knopp – Thank you for your comment! We’re so glad you found our blog post helpful. I agree that logo design can be a challenge; people feel that more elaborate automatically equates to “better”, but that’s rarely the case. Sometimes a simple logo is best for getting your message across. 🙂

  14. Atif shahzad

    Very impressive and comprehend post. it give me clear crystal idea that how much a logo is important for any organization.

  15. Daniel Shane

    Thanks for putting up a great resource. And about the importance of Logo, well it don’t need explanation in this competitive business era.

  16. alisha

    Nice blog! very helpful

  17. Ruta

    Hey, great list! Here is another article with a nice infographic summarising tips for successful company logo:

  18. Ike Barefoot

    I must show thanks to the writer for rescuing me from this incident. After looking through the world wide web and coming across advice that were not productive, I figured my entire life was well over. Living without the approaches to the problems you’ve fixed by way of this review is a critical case, as well as ones which might have negatively affected my career if I had not come across your blog. Your actual competence and kindness in taking care of every item was priceless. I am not sure what I would have done if I hadn’t come across such a stuff like this. It’s possible to now look forward to my future. Thanks so much for your skilled and result oriented help. I will not be reluctant to refer the sites to any person who would like counselling about this topic.

  19. Julian

    Wow these are lots of articles! Thank you for sharing Bubba.

  20. Tabassum

    A great logo will always adhere to design principle, functional, representative and unique.
    This article was really good!

  21. Reba Hansen

    Nice Work! A logo is to a business as your face is to you. It reflects your personality, or in case of your business, your values and principles and also the most powerful marketing tool known.

  22. Samir Bakkal

    Good Article!! A logo is your Identity forever!

  23. OpenSol Global

    Nice and helpful article!
    thanks for top quality article.

  24. Rachel Lannister

    In the blog you talked about how the logo is the visual cornerstone of your brand, and how it is key in building a company identity. I’d heard that marketing was essential in having a good business and wondered what was important in that. With a good logo, it would make marketing a whole lot easier as people would be able to more easily recognize and remember your company.

  25. AAM Consultants

    Very informative post having a plenty of content about logo design.

  26. Rebecca Jacob

    I loved the blog plus I found “5 After Effects of a Low-Quality Logo Design” very helpful. This article is a good place where I can redirect my clients when they are struggling to pick a logo design.

  27. Imran

    Logo is the face and representative of your business, this why it should be clean, clear, and professional. Multinational companies invest millions to design just a logo because they know the importance of that.

  28. Data Collection App

    This blog is well explained and covers all the points needed to focus on branding, thank you for sharing. We(Brew Survey) also let you not sacrifice your branding while you conduct surveys for your business.

  29. Offline Mobile Forms

    Thanks for sharing the post, conduct customized surveys using mobile forms by uploading your logo and attractive background image.

  30. Logo Design Sample

    Interesting Blog. Got a lot from it. Thanks for sharing.

  31. graphic design

    Like Logo Garden, LogoGenie offer a trillion (well, maybe not that many) designs for your perusal, and they also have an extra service for creating and printing business cards to show off your lovely new logo.

  32. Sonam

    Very impressive post thanks for sharing this with me and everyone. God Bless You.

  33. Jago

    Great recompilation of information about why is a logo so important. As a logo designer, I try to explain to people how essential is a logo design for any business, most of the people out there don’t have any knowledge about this topic. Great One!

  34. david smith

    In the blog you talked about how the logo is the visual cornerstone of your brand, and how it is key in building a company identity. I’d heard that marketing was essential in having a good business and wondered what was important in that. With a good logo, it would make marketing a whole lot easier as people would be able to more easily recognize and remember your company.

  35. James Fisher

    This is absolutely fantastic and so soooo helpful. Thank you for taking the time to write it.

  36. Chilli

    Great useful tips for me. I own a coffee shop in Sunshine Coast, where we are looking to promote our brand through online. Currently, we are working with an agency which creates the best logo design in Sunshine Coast. Here I got great useful tips to implement in our design. Thanks for sharing.

  37. Alex

    Thank you for this amazingly helpful article. I bet all beginner designers are so happy to get some valuable advice from you guys!

  38. Aileen Roberto

    Hi, nice post i’m very enjoy reading it, thumbs up!

  39. Evan

    If I have a custom logo designed for my business, am I allowed to manipulate that logo for use in advertising? (for instance, could I use just one component of the logo instead of the whole?)

  40. Diana Marlin

    Such a informative article. All beginners should know

  41. Kulpreet Chahal

    Great post. The information given in this article are very useful. Thanks for sharing it. Keep sharing such articles.

  42. Sourav Basak

    Designing a good logo for your business is crucial. In fact it is one of the core elements your company needs. Your logo will be used for your branding. It represents who you are and your values. It should stand out from other logos and be easily remembered. This is why as a business owner, you should never overlook your logo.

  43. Holly Torchia

    Hi, nice post I enjoy reading it, thumbs up!

  44. Nathalie Greyford

    This is amazing, looking forward to seeing a more relevant article like this.

  45. Online Branding Course

    Thanks for sharing such amazing post. Keep it up.

  46. Elisa Smith

    Nice Post share. This post is very informative, Thanks for sharing.

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