Marketing & Branding

Today Just Got Better: The Sincerity of Panera's New Campaign and Slogan

On July 5th 2011 By Kyrsten Ledger

There’s no sense in playing coy: I friggin’ love Panera Bread! The brand, I mean—not just the bread. To me, there’s just something appealing about Panera as a restaurant; something I can’t quite put my finger on. Of course, now that they’ve launched a new...

Industry Insight

How Promotional Product Samples Benefit Your Business

On July 1st 2011 By Kyrsten Ledger

The promotional products industry can be confusing to those who don’t work within it. All of the terms and items can seem overwhelming. But for a business, using promotional products is essential in today’s market. It's all about going above and beyond for customers! And...

Miscellaneous

The Most Commonly Misused Words in the English Language

On June 30th 2011 By Kyrsten Ledger

Maybe English class was the bane of your existence in high school. However, we’ll try to make your grammar lesson a little less of a bitter pill to swallow. In the professional world, you will make a donkey of yourself if you start dropping any...

Marketing & Branding

Want to Attract Qualified College Graduates at Job Fairs? Use These 7 Giveaway Ideas!

On June 29th 2011 By Kyrsten Ledger

Now that the school year is over and summer is in full swing, recent college graduates are entering the “real world” that they have been preparing for for the past 16+ years. They are eager and waiting to put their hard-earned degrees to work, but...

Marketing & Branding

How to Get Prospective Homebuyers to Remember Your Name

On June 28th 2011 By Kyrsten Ledger

As a recent first-time homebuyer, I can attest that the entire viewing and purchasing process is a whirlwind of information. My inbox quickly filled up with correspondence from realtors, lenders, insurance reps, and attorneys because I researched my options like a savvy little shopper; there...

Marketing & Branding

Quality Over Quantity: What Craft Beers Are Doing Right

On June 27th 2011 By Kyrsten Ledger

Have you ever heard of brands like Sierra Nevada, Dogfish Head, Goose Island, Great Lakes, or Bear Republic? If you haven’t, don’t worry, because it’s very likely that you will eventually. They’re just a few of the up-and-coming beer brands that have enjoyed a steady...

Office Life

How to Stay Safe at Work During Severe Weather

On June 27th 2011 By Kyrsten Ledger

Northern Illinois has seen some wacky weather lately. Sometimes it feels like April rather than the end of June! Even though it’s officially summer now, we are still getting a ton of thunderstorms, dangerous high-speed winds, and tornado warnings. So, I thought it would be...

Miscellaneous

Squeaky Wheels May Get Grease, But Polite Wheels Get Genuine Service

On June 24th 2011 By Kyrsten Ledger

Since the 1800s, we've been hearing that the squeaky wheel gets the grease. This idiom is overused but its message is truer now than ever: he who complains long enough will get what he wants. That may be accurate on a surface level, but there’s...

Miscellaneous

What the Heck Are QR Codes and Why Should I Care About Them?

On June 23rd 2011 By Kyrsten Ledger

"What are these black-and-white, square mazes I see?" If you've ever asked someone (or yourself) this question, then you are not alone. It seems like new technology is available daily, and one of the newest marketing tools out there is the Quick Response Code (or...

Miscellaneous

The Sims Social on Facebook: Can EA Games Compete with Zynga?

On June 22nd 2011 By Kyrsten Ledger

Ever have the problem where you want to play The Sims but you can’t because you also have to check your e-mail and browse Amazon.com’s deal of day? Me too. All the time. Luckily, soon there will be a way to have your cake, eat...

Office Life

5 Killer Things You Can Learn From Dexter Morgan About Professional Conduct

On June 17th 2011 By Kyrsten Ledger

Dexter Morgan is the main character in Showtime’s hit series, Dexter. He is a serial killer just trying to get by in the normal world without landing in the electric chair. He’s a Blood Spatter Analyst for Miami Metro: Homicide by day, and a serial...

Miscellaneous

Fan Sites Are Free Promotion: An Interview with Magnus Lekay from Chuck Fan Site, Chuckgasmic

On June 16th 2011 By Kyrsten Ledger

This series focuses on creators and maintainers of fan sites for the most popular fandoms around. Fan site creators work as unpaid promoters for record labels, movie studios, book publishers, television networks, and more. They often put their own time and money into a marketing...

Marketing & Branding

3 Ways to Learn from LeBron James and Avoid a Personal Branding Disaster

On June 14th 2011 By Kyrsten Ledger

Being out of touch with reality will destroy your personal brand. Don't believe me? Just look at LeBron James. Last year ago at this time he was one of the world’s most revered athletes, and now he is one of the most reviled. He went...

Marketing & Branding

How to Successfully Self-Market Your Band or Business: Interview with Nickolas Blazina from 'State and Madison'

On June 9th 2011 By Kyrsten Ledger

You haven’t been to a concert in ten years, but I bet you fifty bucks there’s still a band t-shirt in your closet. Whether it’s been saved because for continued fan support or for sentimental value (I can’t bear to toss my ‘N Sync t-shirt...

Marketing & Branding

McDonald's Gets a Brand Image Overhaul: Will Customers Start Lovin' It?

On June 9th 2011 By Kyrsten Ledger

Remember the last time you ate at McDonald’s? I don’t. And I’m not talking about hitting up the drive-thru at 2 a.m.---I mean physically walking in, ordering, sitting down, and enjoying a meal. In all honesty, I can’t remember doing so in the last few...

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