It seems like there’s a Spotify playlist for just about everything – road trips, holiday parties, taking a bubble bath, ordering promotional products. So it only makes sense for your restaurant, store, boutique, or even insurance company to have a Spotify playlist of your own. 

Branded playlists are absolutely genius marketing. They are easy, free engagement, and since music is fun and personal, you’re also creating positive association with who you are and what you do at the same time. Not bad, right? … especially when you think about the fact that Spotify is 100% free!

You can learn a thing or two from the best brands on Spotify. That list includes:

  • Kentucky Fried Chicken
  • Victoria’s Secret
  • American Eagle Outfitters
  • Gymshark
  • Carnival Cruise Lines

#1: Kentucky Fried Chicken

KFC France created a playlist called “Bucket Bangers” in 2019. It features hip hop tracks from the likes of Kendrick Lamar, the Beastie Boys, and Run DMC. The most unique aspect of Bucket Bangers is that many of the chosen tracks actually mention KFC at some point in the lyrics! It’s a funny, quirky playlist that completely fits the zany branding for which this chicken restaurant is known.

Give it a listen!

#2: Victoria’s Secret

Since 1995, the Victoria’s Secret Fashion Show has been a huge event for the company. Their “Rock the Runway” playlist oozes with the same confidence as the angels, featuring hits from big pop stars and R&B artists like Miguel, Selena Gomez, The Weeknd, and Taylor Swift.

Give it a listen!

#3: American Eagle Outfitters

It looks like American Eagle is good for more than just comfy jeans and sweaters. The company has over 80 unique playlists to its name, with something for every month and for big events like holidays and back-to-school season. 72% of Spotify listeners are millennials, which is the perfect target for American Eagle.

Give it a listen!

#4: Gymshark

Pump the iron, and the jams, with any of Gymshark’s unique playlists! This athletic apparel company is aware that most people put in headphones while working out. That’s why they have genre-mixing playlists, all created with the help of personal trainers, lifestyle coaches, athletes, and YouTube fitness personalities.

Give it a listen!

#5:  Carnival Cruise Lines

Hit the open seas by blasting the “Carnival Cruise Tunes” playlist. You can listen to all the feel-good classics like “Two Tickets to Paradise” by Eddie Money, “One Love” by Bob Marley & The Wailers, and of course, “Surfin’ USA” by The Beach Boys. If this doesn’t make you want a vacation like right now, you must not be human!

Give it a listen!

Put on your DJ hat (so probably a hipster beanie) and get started on creating a playlist. There are a few tips you want to keep in mind while doing so:

  • Create a playlist that captures your brand’s identity.
  • Your playlist should fit the mood or activities of your target audience.
  • Be mindful of having too many inappropriate songs, especially if your brand is kid-friendly.
  • Share your playlist on social media, in blog posts, and on your website.

Follow this advice and you’ll be well on your way to getting a playlist that’s not only played on repeat, but also reflects who you are as a company.

Why Your Business Should Have a Spotify Playlist

Spotify currently has over 200 million active users every month, which means you can reach a ton of ears with your own unique playlist. The best part is it’s at absolutely no cost to you to make one! You just need a Spotify account.

Remember to carefully follow Spotify’s terms of use. The last thing you want is to get in legal trouble or accidentally appear to be endorsing an artist.

Now that’s settled, let’s get started! Here are a few song suggestions for your industry:

What Are Sponsored Playlists on Spotify?

Sponsored playlists are different than branded playlists as you’re not creating a playlist from scratch, but rather, sponsoring one of Spotify’s generated playlists, such as “Morning Commute,” “Today’s Top Hits,” and “Discover Weekly.”

source: forbes.com

If you’re not into the idea of creating your own company playlist, sponsored playlists are a good alternative. Spotify has offered this service since 2016 and many companies like Microsoft and KIA Motors have jumped on the opportunity.

About 45% of Spotify users open the app and listen to music on a daily basis. That’s a ton of potential exposure for your company if you sponsor a playlist that’s always in rotation.

As of 2019, the most popular Spotify playlists include:

  1. Today’s Top Hits
  2. Your Favorite Coffeehouse
  3. Teen Party
  4. The Sweet Suite
  5. Acoustic Love

You should definitely consider sponsored playlists on Spotify if it’s within your company’s budget. It’s easy to set up and could mean a ton of newfound interest in your brand, especially if your ad is eye-catching on both the mobile and desktop apps.

Learn more about Spotify’s sponsored playlists by visiting their website.

Final Thoughts

Music creates powerful associations that people can’t shake once they’ve made them. It’s why so many companies had jingles in the 80s, and why even today, you’ll find music playing in the background of your favorite stores and restaurants.

With all that in mind, it’s smart for you as a company to jump on the Spotify bandwagon. It could be through a branded playlist, sponsored playlist, or a simple ad read. No matter what, Spotify is just another way you can reach the masses (and maybe get a really good dance party going in the process)!

References

Porter, J. (2019, April 29). Spotify is First to 100 Million Paid Subscribers. Retrieved from, https://www.theverge.com/2019/4/29/18522297/spotify-100-million-users-apple-music-podcasting-free-users-advertising-voice-speakers

Gilliland, N. (2019, June 25). Why Spotify is Becoming the Place to Be for Brands. Retrieved from, https://econsultancy.com/spotify-brands-social-advertising-engagement/

Pusztai, H. (2019, May 13). Why Brands Are Turning to Spotify as the Next Big Social Platform. Retrieved from, https://buffer.com/resources/spotify/

Levine, B. (2019, May 14). KFC’s Spotify Playlist Curates Hip Hop Songs that Mention the Brand. Retrieved from, https://www.marketingdive.com/news/kfcs-spotify-playlist-curates-hip-hop-songs-that-mention-the-brand/554685/

Cummings, C. (2016, April 17). Infographic: 72% of Spotify Listeners are Millennials. Here’s How They Use the Service. Retrieved from, https://www.adweek.com/brand-marketing/infographic-what-marketers-need-know-about-millennials-music-habits-170869/

Host Sorter. (2019, April 29). Spotify Statistics (Revenue, Musicians, Subscribers + More). Retrieved from, https://hostsorter.com/spotify-statistics/

Note Burner. Top 10 Popular Playlist on Spotify You Should Know. Retrieved from, https://www.noteburner.com/spotify-music/top-10-spotify-playlist.html

Pratskevich, A. How Much Do Spotify Ads Cost? Retrieved from, https://blog.adstage.io/2018/04/03/spotify-advertising

About the author

Alyssa Mertes

Alyssa is a promo expert with over three years of experience in the industry. Her passion for writing has led to a BA in English & Communications from Aurora University and work published for the Advertising Specialty Institute and The Bolingbrook Sun Times.