Branding Beat - Cut Through the Noise

5 Irresistible Promotional Items Kids Love

In this day and age, at least a quarter of your customers and clients are bound to have children. Although you may not realize it, this is a huge market to target your promotional products to! Parents love companies that give away a free promo product that is safe for kids to play with, and the kids love it as well.

Besides the obvious positive exposure that kid-friendly freebies bring, everyone knows that a happy baby makes a happy mommy (which, in turn, always makes a happy household)!

Here are my picks for innovative promo products that are safe for children:

Kidz Medi-Spoon

Kidz Medi-Spoon

#1: Kidz Medi-Spoon

Whether we like it or not, every child will get sick. And all the parents out there know what that means: it’ll eventually be time for medicine! No child likes taking medicine, but you can make the experience a little more fun by using this cute kids’ spoon. It comes in a variety of fun colors (like purple, orange, blue, or green) and it has an adorable teddy bear face at the top! If you’re going to have to give children medicine, then you might as well make it a little bit better by using this fantastic product.

#2: Medium Rubber Duck

Medium Rubber Duck

Medium Rubber Duck

Who doesn’t love rubber duckies? Ernie from Sesame Street does, I know I sure do, and so does my daughter! We have ducky everything at my house –clothes, toys,  books, and more– but nothing beats the age-old classic of the rubber ducky bath toy. In my household, NO bath can be had without our adorable yellow duck. Really. Whether your duck likes to float with you in the warm water, or keep watch over bath time from his perch on the side of the tub, there’s no better way to promote your company and put smiles on children’s faces than with this bath time classic.


Personalized Piggy Bank

Personalized Piggy Bank

#3: Personalized Piggy Bank

In this economy, we all need to be saving what we can. Start teaching a child the importance of money and financial stability ASAP with this adorable piggy bank. Whether they are trying to save up for ice cream, a new toy, or a new bike, it’s a great way to introduce the importance of saving while simultaneously making your company a household name.

#4: Bubble Bauble

Bubble Bauble

Bubble Bauble

Like most kids and imaginative adults, my daughter LOVES bubbles! It doesn’t matter if it’s in the air or floating in her bath tub; she’s one happy camper as long as she has bubbles of some sort. If your promotion involves children in some way, then this is a safe bet. Give a child hours of popping fun with these tiny bubbles containers. They easily fit in a purse or diaper bag, or if you are afraid of spills, they can be carried by the attached neck cord.  With your logo printed on the side, you can go spread smiles, giggles, and your brand all over town!

Plush Tropical Bear (Ocean Blue)

Plush Tropical Bear (Ocean Blue)

#5: Plush Tropical Bear (Ocean Blue)

Ok, I must admit…I picked this particular product because I LOVE it! Blue is my favorite color so to have a blue teddy bear is a 2 for 1 deal! But in general, teddy bears and stuffed animals are great promotional items that are safe for kids. You can dress them up or customize them to be a certain theme — the possibilities are endless! Print your logo on the tiny t-shirt (pick from more than 12 colors) and your brand is sure to get a few mentions. I still have a teddy bear wearing a Cubs jersey in my home, which was a gift from a carpet company I worked with, and my little girl loves it to this day. And you know what? Every time I see it, I think of the company’s thoughtfulness and see their name. For a business, what more could you ask for?

These are just a few of my favorite picks of the many things QLP has to offer. And remember, just like any purchase you’d make, double and triple check that an item meets your approval before giving it to a child! Items with small parts should never be given to infants or toddlers.

What are your favorite promotional products for children?


Bubba is the Quality Logo Products mascot. He may have started out as "just a stress ball," but he's come a long way since the company's launch in 2003. Bubba has been immortalized in numerous vector artwork designs for internal and external promotions, and you can see him change outfits on the Quality Logo Products homepage whenever a holiday rolls around. Oh, and he thinks pants are for the birds. You can connect with Bubba on


  1. Bret Bonnet

    Remember – When/if ordering a customized product intended for children 12 years of age or younger; make sure the product has been safety tested and is CSPIA compliant.

    Most, if not all products available from Quality Logo Products ARE CSPIA compliant, but one can NEVER be too careful when it comes to child safety.

    Most reputable companies, including Quality Logo Products, should and will provide a copy of the safety report tests for peace of mind when ordering.

    Promotional products can be fun, valuable, AND SAFE!

    • Candice J.

      Yeah, what you said!

  2. Jaimie Smith

    Candice this was a really nice post! it is so true! Giving out promotional products to children is very important. it makes the children happy and the parents happy. I reemember growing up whenever my mom would go to the bank, the teller would give me and my brother and sister a sucker (with their logo on it) and we would love it. And my mom would love it, because then the rest of the car ride we would be happy and content with our suckers.
    Promotional Products go a long way!

    • Candice J.

      I actually remember that! I would LOVE stocking up on promo suckers every time we went to a bank or sometimes even a doctor’s office. Promo products you can eat are always a instant plus!

  3. Alex Brodsky

    Rubber Ducky, you’re the one! You make bath time lots of fun!
    Rubber Ducky, you’re so fine! And I’m lucky that you’re mine!

    Best… Toy… EVER. Any kid who grows up without a rubber ducky is completely deprived. A company logo on a ducky is sure to get noticed over, and over, and over again!

    • Candice J.

      I was totally thinking of that song when I found this product. I completely agree with your comment. The joy my daughter expresses when she sees and plays with her rubber duckies fills my heart to the brim. I couldn’t possibly imagine depriving her or keeping that joy away from her. Ducks are awesome as-is, but if you can tie into anything else (especially a promo avenue) for your company it is sure to be an instant hit!

  4. Mandy Kilinskis

    Excellent choices here, Candice. I’m a big fan of the stuffed animals, so I was glad to see them added to your list. The positive brand impressions that companies can receive from stuffed animals is also pretty great for them. They might be a little more expensive, but if they live in a client’s home for over ten years…that investment will more than make up for itself.

    • Candice J.

      That’s very true not only are stuffed animals great promo products for children and families, but also one of the most long lasting ones. Nothing better than promoting your brand for generations to come!

  5. Joseph Giorgi

    “In this economy, we all need to be saving what we can.”

    Truer words have never been spoken. Honestly, I could use a Piggy Bank — even if it’s just the ‘Kids’ variety. 🙂

    Awesome post, Candice!

    • Candice J.

      I am the same way. I just got one for my daughter and of course I use it now for her but it showed me how much loose change I have and how much that stuff adds up to! Everybody young and old should have one because you never know when that loose change is going to add up to $100.

  6. Rachel

    Nice picks, Candice! I think I like the bubbles the best — those are too fun! And of course I’m always a fan of a teddy bear or other plushie. 🙂 Love all the other suggestions, too. Great ideas!

    • Candice J.

      Thank you! I think bubbles are pretty great too. Now, if they can find a way to imprint their logo on the actual bubble every time you blow it. That would be amazing!

  7. Amy Swanson

    These are some great suggestions for the kiddos out there, Candice! I remember being a kid going to community events and getting pencils or rulers from companies. Nice, but not very fun. Those bubbles totally would’ve made my four year old self happy 🙂

    Awesome ideas!!

    • Candice J.

      Yeah back in the “good ol’ days” when they thought of promo items for kids they seemed to go the more practical route. But at the end of the day a kid doesn’t really want practical. No Kid is going, “Oh man I didn’t want this action figure, but a ruler and eraser would be KICK ASS!” Or at least I hope not many kids were saying that. Kids want fun! If you can make it safe and fun while still promoting yourself, then hell you killed 3 birds with one stone.

  8. Jeff Porretto

    So what you’re saying is…. the BBQ and Knife sets I gave to our friends’ kids this year for Christmas was NOT a good idea??? Run this by me one more time please…

    Nice post CJ! P.S. Plushies rule!

    • Candice J.

      Alright Jeffrey, I set the record straight. No sharp objects or fire starting objects for children. Just a little parenting secret I’ve learned so far. I wonder why they call stuffed animal plushies, but either way they are pretty awesome.

  9. Cybernetic SAM

    These are really great need-to-knows! Great post, I often think sometimes people forget that you need to find these sort of products for children. Kid love S.W.A.G too, so it is only fair to make choices that are good for all ages!

    • Candice J.

      I think there should be a general rule that everybody loves S.W.A.G. Young or old, Men or Women, how can you not love free stuff?!? I think to really have great marketing and promoting you have to cater to everyone so that you hit every market and target group to have a full circle effect and enforce the influence of your brand.

  10. Jen

    I love the plush animals. They are just so darn cute, kids and adults alike would love to recieve these cuddly new friends as a promotional product!

    Great post Candice!!!

    • Candice J.

      Thanks! I know I loved my stuffed animals/plushies. I still have most of them to this day so that says a lot. You can make your brand a main stay in household just by using this one type of promo product. That’s pretty amazing when you think about it.

  11. Eric

    Piggy bank, all the way. Right with ya on that point, Candice, and now’s better a time than ever to teach kids the value of saving their money. I don’t have a piggy bank, but Shelley and I keep a jar for our spare change, and it wound up being enough to start a savings account with. It’s a very smart lesson to have kids become acquianted with spending actual cash, opposed to using a card (even if it is a debit), so they can visually track how much they spend and save.

    Smart post, Candice!

    • Candice J.

      I started the same way with a spare change jar. If you think about it, a spare change jar is just a piggy bank in a different shape. Alot of time I think people tend to forget about their spare change if it doesn’t come in the bill form. At the end of the day if you keeping adding up a little and a little and a little, one day your bound to have alot. You can teach the importance of money and that every little bit helps to a greater goal.

  12. Promo Dude

    The plush bear is a great item for promotion. i have actually use this bear for a client. great post.

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