5 Ways to Say Thank You on Behalf of Your Business
Would you like to give face lifts to all of your employees? And what about your customers – don’t they deserve them, too? I’m referring, of course, to the only good kind of face lift out there: THE SMILE! Smiles lighten moods, release endorphins, and cost nothing. What’s in it for you? You’ll reinforce your brand’s values and build credibility when you reward hard work and loyalty. I’d like to share 5 different ways for you to say thank you to the people who consistently make your company a success!
Say thank you with rewards!
1. Set up a reward program
Reward programs do the trick whether you want to recognize your internal or external customers. Before you start a reward program for your clients, think long and hard about what they’ll find valuable. For example, you could offer them a special discount if they refer a friend or implement a points system that allows them to earn credit toward future purchases. Do the same when setting up an internal incentive program for employees; put yourself inside their brains for a few minutes and find a reward they’ll appreciate. For example, give each of your top performers an expertly-imprinted barbecue kit or a wine gift set when they excel and they won’t have any doubts about how thankful you are for their hard work.
Thank you cards > emails
2. Send thank you notes
No, this step isn’t interchangeable with sending an email! In case you haven’t noticed, we live in a technology-centric world and personal notes or letters don’t get sent with the frequency they once did. Nothing says “I CARE ABOUT YOU” like a handwritten, heartfelt note. Did one of your clients just place an order and then tell you how much you rock? Does one of your staff members constantly put in extra hours to help the company? Take a minute or two to write a personal message on a photo postcard, a custom thank you card, or even a sticky note (in the case of your employee). The recipient will feel warm and fuzzy and you’ll be reinforcing loyalty!
People love the sound of your voice!
3. Follow up with a friendly phone call
No matter how much you hate the sound of your own voice, your customers and staff would love to hear it! There’s absolutely nothing wrong with emails, but they tend to come off as impersonal no matter how many smiley faces and goofy emoticons you stick in there. Before you break out the pitchforks and torches, just hear me out. It may be super convenient to type “Thank You” into an otherwise blank email and hit send but it’s not necessarily the best way to express your gratitude. Pick up the phone, directly dial your customer’s (or employee’s) extension, and lay those words of thanks onto them. It will resonate with them much better!
Don’t forget those important THANK YOU days!
4. Send birthday, anniversary, and holiday gifts
Has anyone ever forgotten your birthday? Do you frequently get left out of the gift exchange during Christmas? It’s not the best feeling in the world; actually, it really sucks! Your employees work like madpeople to keep your company running and they deserve a thoughtful THANK YOU gift on special occasions. The same goes for customers…don’t hesitate to send holiday or birthday gifts to the people who keep your business running through thick and thin. Although an elaborate gift would impress your clients’ and employees’ pants off, a smaller gift works just as well to commemorate a special day. If that longtime client or nose-to-the-grindstone staff member has a milestone day coming up, then hand-deliver something like a Koozie 12-Pack Kooler or a soft cotton hoodie embroidered with your logo. Just remember to personally tell them thank you in addition to the gift!
Do you really need a reason to make them smile?
5. Go out of your way to make them feel special
Of course it’s important to shout your thank yous from the mountaintops after a big sale or during special occasions, but that doesn’t mean you should avoid those two words every other time of the year. You don’t need a holiday to get into the spirit of giving! Big-spending customers and your all-star sales team may rake in the funds for your company, but every customer and employee should feel valued no matter how much they spend with you. Offer a coupon code to clients who could use the discount…just because. Take an employee out for lunch if he or she is having a bad day. Think of creative ways to perk up their moods (or maintain their good moods) and you’ll build a strong relationship based on gratitude!
How have you said thank you from a business standpoint? Have you used incentive or reward programs to say thanks? We’d love to hear your thoughts! 🙂 THANK YOU for reading the Quality Logo Products® blog.