Miscellaneous

Want to Hire the Best Crew? Here's Advice from Captain Malcolm Reynolds!

On May 12th 2011 By Kyrsten Ledger

Generally speaking, hiring managers are one of few people in a good position when there’s a bad economy. With more people looking for jobs and motivated to keep them, there are higher numbers of overall applicants and more qualified applicants suffering from layoffs. However, there’s...

Industry Insight

9 Envelope-Ready Giveaways for Your Next Direct Mail Campaign

On May 5th 2011 By Kyrsten Ledger

I have a confession to make: 99.9% of the sales letters I receive end up finding a new home in the shred pile almost immediately. And believe me, between the correctly-addressed envelopes in my mailbox and the ones seeking out “Current Resident,” I have plenty...

Industry Insight

Interview With 'Free Comic Book Day' Founder, Joe Fields | Why Freebies Work

On May 2nd 2011 By Kyrsten Ledger

“How am I supposed to make money if I’m paying to give something away for free?” That’s the major question most marketing managers run into when they’re deciding whether or not to make custom promotional products part of their advertising campaign. And it’s a fair...

Miscellaneous

Extreme Couponing for Lazy People

On April 28th 2011 By Kyrsten Ledger

While the economy is chilling in the U-bend, people are constantly looking for ways to save a buck. Many have done the easy things: cutting back on luxuries like vacations, designer clothing, and dining out. But there are certain things that simply can’t take out...

Miscellaneous

The Dan Conner Conundrum: Brand Association Works in Mysterious Ways

On April 21st 2011 By Kyrsten Ledger

John Goodman is a very well-known man. He won a Best Actor Golden Globe Award in 1993 and has contributed to more than 50 films. Yet, for some reason I cannot un-associate him with his role as Dan Conner on the sitcom Roseanne. When I...

Marketing & Branding

John McClane, CEO: What 'Die Hard' Taught Me About Marketing

On April 15th 2011 By Kyrsten Ledger

There’s so much to learn from Die Hard, one of the greatest movies of all time, whether it’s the secret to surviving air travel (fists with your toes) or how to create a makeshift bomb using only C4, a swivel chair, and a computer monitor....

Miscellaneous

Gift Card Secrets: Why Plastic Turns Into Profit

On April 14th 2011 By Kyrsten Ledger

How would you feel if I told you that your business could transform a $50 sale into a $60 sale without even trying? How much would that be worth to you? Or, what if I told you that there’s a good possibility that $50 could...

Miscellaneous

Hand Sanitation 101: 3 Ways You’re Washing Your Hands Wrong

On April 13th 2011 By Kyrsten Ledger

The only thing worse than being uninformed is being ill-informed. Thinking you're going about things the right way (when you're actually totally wrong) is far more damaging to whatever goal you're trying to achieve than if you simply aren't sure what to do. With allergy...

Industry Insight

Does Your Promotional Pricing Punish Existing Customers in Favor of New Customers?

On April 12th 2011 By Kyrsten Ledger

Do you read the entire contract when you sign up for a service? Well, my husband and I didn't and it cost us quite a bit of money! We had a satellite TV service for two years (regular, non-HD), and in that time period our...

Miscellaneous

Which Planet Are You and What Does That Say About Your Consumer Type?

On April 8th 2011 By Kyrsten Ledger

Have you ever thought about the diversity of our solar system? How about the diversity of your customer base? While I was soaking in the knowledge from a recent episode of The Universe on The History Channel, I got to thinking about how diverse the...

Miscellaneous

3 Signs You're a Wannabe Entrepreneur (and Not the Real Thing)

On April 7th 2011 By Kyrsten Ledger

I don't want to step on any toes here, but self-proclaimed entrepreneurs practically grow on trees these days. I can't read a Twitter bio, a LinkedIn profile, or a blog post without seeing someone refer to themselves as an "[insert industry here] entrepreneur"! It drives...

Miscellaneous

Just Say No to Jargon: Why Your Terminology Makes Eyes Glaze Over

On April 5th 2011 By Kyrsten Ledger

You're making a gargantuan mistake if you think your audience whips out an industry dictionary every time they visit your site. You're also in for a surprise if you assume your customers are already familiar with your lingo. Do you have a product or service...

Marketing & Branding

10 Marketing Blogs That Will Make Your Job Easier

On March 28th 2011 By Kyrsten Ledger

Business Insider once declared marketing degrees to be one of the most useless graduate degrees out there. Statistically, those with graduate degrees just don’t see enough of a salary increase to warrant the cost of the investment. Does that mean there isn’t a need for...

Office Life

Do You Suffer from Attitude Parasitism?

On March 22nd 2011 By Kyrsten Ledger

There's absolutely nothing wrong with being motivated by money. Hell, anyone who says they aren't is probably trying to suck up to the boss! But money isn't everything, and employees who show up to work and demonstrate they're there just for the paycheck are probably...

Industry Insight

24 Wedding Favors for Geeky Brides and Grooms

On March 16th 2011 By Kyrsten Ledger

Do you know how hard it is to find untraditional wedding favors that fit your personality? I had no idea until I got married last year and realized that the majority of catalog-featured gifts just weren’t my style. In an effort to save you some...

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