It’s time to speak the truth… Product placement permeates this world everywhere from action movies to inside the bathroom stall that you get stuck having to use after eating one too many bean burritos. Not that having to go to the bathroom and action movies are connected per se, though explosiveness can be associated with […]
So you’ve decided to take the plunge and get a booth for the next big trade show in your industry. Congratulations! Statistics suggest that you’ve made a great move. Even with all of the virtual meeting opportunities available online, trade show attendance has kept growing in recent years. And with an estimated 82 percent of […]
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Attending a trade show requires a huge investment – from the trade show booth to travel to staff time. You literally don’t want to waste a minute of valuable networking time. Here are 6 ways to start marketing your trade show booth before you leave for the show, so you can hit the ground running. […]
Editor’s Note: This is a post by Mike Herdon. Mike is a business writer who shares tips on how to effectively market your small business, increase sales, and keep expenses down. Whether you’re a newbie or you’ve been putting trade show booths together for years, you ought to know that the margin for error is […]