Marketing & Branding

Why Your Business Should Get on Snapchat

Take a look around you and count how many people you see on their phones. They are everywhere – on the train, in restaurants, and walking across busy streets. You’re probably even reading this on your phone right now! This is a world of phone addicts, and most of them have habits when it comes to social media, which is exactly why you should advertise on Snapchat.

As of January 2018, roughly 70% of Snapchat users were millennials. However, you don’t have to feel like a dinosaur when it comes to using their service. Regardless of your age, or whether you’re a new business or veteran in the game, there are many ways to take advantage of this social media platform and use it to grow your company.

#1: You Can Be Creative in Their Business Center

Snapchat Sponsored Lens
Source: For Business, Snapchat

Snapchat has made it easier for professionals to navigate their service. Their Business Center works much the same as Facebook or Twitter’s Ad Managers where you can create campaigns, customize audiences, and set geographical locations. Not to mention, this can all be done right on your phone through a convenient app. For busy professionals, this is a no-brainer when it comes to advertising on-the-go.

After you sign up, you can start building your campaigns. The fun part about Snapchat vs. any other social media platform is that you have a lot of room for creativity. The ads are naturally interactive and rely on the same filters that made the platform famous.

You can even go a little further and create your own custom filter or sponsored lens with your logo. For instance, Gatorade created their own Sponsored Lens where the user could pretend to consume the sports drink. This filter had 165 million views and resulted in an 8 point increase in purchasing intent from the users.

#2: Customers Can Shop Visit Your Site in a Single Swipe

Snapchat Collections
Source: Swipe & Shop

If the creative factor isn’t a draw, consider the convenience. Through their “Collections” feature, Snapchat has made it possible for your business to link directly to products. Potential customers can swipe on the ad and immediately make a purchase.

The “Collections” ads appear between a user’s “Stories” and the app’s “Discover” section, right in the prime location to be seen. Showcase only your coolest items and draw a user’s attention by keeping it simple.

#1: It’s Easy to Host Contests

McDonald's Snapchat
Source: Celebrity Discover

Another fun aspect of advertising on Snapchat is the ease in creating contests. With the launch of Snapchat Chat, major brands like McDonald’s can create themed contests that entice more customers to pay them a visit. In 2014, the fast food chain had a drawing contest inspired by Mario Kart characters. Six winners were lucky enough to receive a Wii U.

This isn’t the only time McDonald’s has advertised on Snapchat, and it certainly won’t be the last. Your brand can do the same. Set up your own contest and offer exclusive promotional products like tote bags with your logo or send snaps of people engaging with your brand. No matter what you do, this platform is a direct communication channel with your target audience.

#5: The Numbers Prove It’s Successful

As we speak, there are many major brands that are using Snapchat to advertise, including Sprite, Cinnabon, Jim Beam, and Macy’s. Snaps are named as such because they’re snapshots that tell a story. In this fast-paced world, people don’t want to sit through a 30 second ad. They want the info they need in the palm of their hands.

Just look at the facts!

Snapchat Infographic

The numbers don’t lie! There is a reason this is a growing medium for business owners. You want to advertise where people are looking, and in this case, that’s right at their screen.

It’s super easy to get started on Snapchat and well worth your time, especially if you’re a business-to-consumer company. This creative advertising platform is convenient and engaging for users, and if you look at the numbers, it’s not going anywhere any time soon. Make it part of your advertising strategy!