You can easily go to the grocery store and spend hundreds of dollars, but the thrifty shopper knows that you’ll save a boatload if you go to ALDI!

Shoppers love going to this store for all their grocery needs, whether it’s food for lunch at work or dinner stuff for the family.

If you’ve never been to ALDI, you’re in for a treat! Get your tote bags ready because there are over 1,600 stores across 35 states in the United States, and ALDI continues to find ways to outshine their competition.

Here’s how:

#1 – Low Prices

ALDI isn’t necessarily known for their larger-than-life inventory. In fact, they only stock about 1,400 items on their shelves at a given time – significantly less than the thousands of items at larger grocery chains and supermarkets.

What ALDI lacks in product diversity, however, they more than make up for with extremely low prices. They have the edge when it comes to providing a cheaper total on healthy foods.

This chart shows how much as a gallon of milk costs at ALDI vs. Kroger vs. Walmart as of 2019.

#2 – Equal Quality

Go aisle to aisle and you’ll see privately owned, off-brand items that look familiar to mainstream foods and snacks.

For example, you can’t get Cheerios at your local ALDI, but you can pick up Crispy Oats (their exclusive knockoff). The taste is fairly similar, but you won’t be paying the Cheerios cost.

Did You Know?: ALDI has a “rent” a cart system. You put in a quarter to get a cart and after you’re done shopping you get your quarter back. This cuts down the cost of shopping cart corrals and keeps the parking lots less cluttered.

#3 – Going Green

In a world where going green is kind of trendy, ALDI is leading the pack with actual eco-friendly initiatives.

According to their environment page, ALDI was recognized by the EPA (Environmental Protection Agency) for their record-breaking green efforts.

Take a look at how ALDI is contributing to a better planet!

#4 – Employee Benefits

The cashiers at ALDI make an average of $12.00 per hour, plus receive benefits including health insurance, a 401K plan, and paid vacation time.

Employees come to work happier, and in turn, provide a better experience to people shopping there. Good customer service is what keeps shoppers coming back to ALDI.

#5 – Thriving Community

ALDI fans are superfans. That much is clear when you visit fansites like The Aldi Nerd.  A stay-at-home mom of 3 kids talks about all things ALDI, including sales, product reviews, and even recipes using their signature foods.

There are over 511,000 people who follow the site, showing just how much people love ALDI.

Final Thoughts

Time will tell if ALDI continues to thrive, but one thing’s for sure, they have a legion of loyal fans! A quick look at ALDI USA’s Instagram shows this is a store built for superheroes.

source: @aldiusa, Instagram

The key lesson to be learned here is that if you build it, they will come, and if they keep coming, you can keep building it. Case in point, ALDI currently has a $5 billion plan to open 800 new stores. It looks like they’re looking into a future of long term success!

In a world of grocery delivery and online shopping, ALDI’s business model is still going strong. If you’re a business owner, think about some of the ways you can adopt their strategy into your operation.  

References

Tyler, J. (2018, August 19). 13 Things You Never Knew About Aldi, the German Grocery Chain that’s Coming Straight for Walmart and Kroger. Retrieved from, businessinsider.com

Job Applications. ALDI Cashier. Retrieved from, https://www.job-applications.com/aldi-cashier/

Meyersohn, N. (2019, May 17). How a Cheap, Brutally Efficient Grocery Chain is Upending America’s Supermarkets. Retrieved from, https://www.cnn.com/interactive/2019/05/business/aldi-walmart-low-food-prices/index.html

Lempert, P. (2018, August 9). Inside Aldi’s $5 Billion Plan to Become the Third-Largest Grocer in the U.S. Retrieved from, https://www.forbes.com/sites/phillempert/2018/08/09/aldi-is-focused-on-keeping-it-simple-and-high-quality/#9c857f3427bf

Hickman, K. 13 Reasons Why Aldi’s Groceries Are So Cheap. Retrieved from, https://www.tasteofhome.com/collection/reason-aldis-groceries-are-so-cheap/

Timmermann, M. (2019, February 18). Aldi vs. Kroger vs. Walmart: Which Grocery Store Has the Lowest Prices? Retrieved from, https://clark.com/shopping-retail/aldi-kroger-walmart-best-grocery-store-prices/

About the author

Alyssa Mertes

Alyssa is a promo expert with over three years of experience in the industry. Her passion for writing has led to a BA in English & Communications from Aurora University and work published for the Advertising Specialty Institute and The Bolingbrook Sun Times.