I’ve noticed that there is ALWAYS news about Apple. They seem to be updating their technology so quickly that people can’t even keep up with it, and all the newspapers are talking about the latest thing that will be coming out from Apple.

Well, like clockwork, Apple is going to release a brand-new version of their iPad. Steve Jobs presented the iPad 2 to an audience full of Apple lovers last week, and the people watching him explain the amazing new features seemed excited and happy about the product. But I’ve got a question for Apple…what about the old iPad? This technology seems like it was just released. I was thinking about buying an iPad recently so I was surprised when I found out that there was already going to be a new release.

I do like my Apple products – I wouldn’t say I’m obsessed or that I “love” Apple – but I do have an iPod and a MacBook Pro and I like them a lot. But an iPad 2 already? This is the kind of thing that could make me turn on them. If people are investing in expensive technology like Apple iPads, then they are placing a lot of trust into products that become obsolete after a short while! So, by expanding so quickly, Apple is making their investment almost pointless because people now feel like their first generation iPad is outdated.

Although I don’t own an iPad, the announcement of the iPad 2 made me mad at first. I’m a proud supporter of Apple but I feel like they are really screwing their customers. Really, how can customers have confidence in their purchases when they’ll be outdated in a year? I can only think of one positive to this upgrade: the prices of used iPads are becoming more reasonable. More people are going to be able to purchase the first iPad when it comes down in price, which means that more people will have access to Apple’s technology than they may have previously.

And here’s another thing about the iPad 2…it’s not much of an upgrade. Owners of the original iPad don’t have to worry too much because there isn’t much of a difference between the two. There are some minor upgrades but the most important things are still the same. This means that current iPad customers could probably wait for the iPad 3 before thinking about making another purchase.

So, although my initial thought was to switch over to the hate side in the love-hate Apple relationship, after some examination I realized that the rapidly upgraded technology might not be such a bad thing to customers like me. Now the first iPads may be affordable enough for me to purchase one!

About the author

Kyrsten Ledger

Kyrsten is a promo expert with a passion for branding . Her vast knowledge of promotional giveaways and marketing has led to several articles and published work for PPB Magazine, a publication from the Promotional Products Association International.