Are Promotional Products More Powerful Than Internet Marketing? Part 2

In Part 1 of this blog post, we took a look at promotional products versus internet advertisements. While internet advertising might reach more eyes, there’s also the tech savvy generation that reflexively clicks out of websites that include too many flashing lights and loud music clips. Promotional products, however, stick with someone in real life, and there’s no Ctrl + Alt + Del here (although I could totally use a Ctrl + Z button).

Let’s look at some other points that put promotional products at the top of the list for marketing.

2) You don’t need an internet connection, signal bars, or a power cord in order to create brand awareness with a personalized product. The vast majority of promotional products don’t require batteries or cords, and they’re always accessible.

There’s no denying that pretty much everyone is plugged on, logged on, and linked up, especially the much sought-after younger demographic, who’ve basically been born with iPhones growing out of their hands. But there’s also no denying that there are plenty of people who could benefit from your products or services who simply are not on the internet that often. Maybe they only use it for work and rarely surf (therefore being unlikely to stumble across your banner ad), or they have a job that doesn’t require the use of a computer and they’re just not interested. While a small group, they’re still potential customers that internet ads have absolutely zero access to.

There’s also the concern that your online ads could be blocked by pop-up blockers or weeded out by antiviral software. That’s cutting your potential advertising views off at the pass without even getting a chance to get your logo in front of the customer.

Or maybe there are customers out there who run across your ad online and are interested. They remember your name a few weeks later when they’re interested in your product or service, but since internet ads are in constant rotation, they can’t find you right away. Maybe your company name is spelled in a strange way or it’s too close to the name of a totally different organization.

Perhaps that customer does remember your name and your internet address, but they’re in a place their precious iPhone doesn’t get reception or their power is low or any one of a thousand other technical difficulties they could run into.

Wouldn’t it be easier to just pull the cool custom credit card ice scraper out of their wallet or personalized multi-opener keychain? No cords, no signal, no batteries, no stress. Your contact information will be printed right there, and your logo will be boldly imprinted in everyone’s memory.

So what do you think? Is having something tangible in fewer customers’ hands more important than brief flashes across a computer screen to a larger audience? Are there any snags in technology that alienate customers rather than recruit them? Sound off in the comments below!

Until next time, keep expanding your brand!


Jana Quinn

An old ‘G’ that’s been working for QLP since it was in Bret’s basement – Jana has been writing since she made up a story about a Jana-Tiger that liked rocky road ice cream and got straight A’s. She enjoys writing about marketing and pop culture, posting a ‘Die Hard’ article as often as she’s allowed. She is inspired by the articles at Cracked and frequently wears a Snuggie in the office. You can also connect with Jana on Google+.

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