August 2013 Holidays, Observances, and Awareness Dates: Plan Your Promotions!

I have some bad news and some good news.

First the bad news: August is approaching and it’s the last month of the summer.

Now the good news: You still have plenty of time to throw one heck of an awesome summertime promotion. It’s never too late in the summer to have a fun company picnic or to hitch your wagon to a community festival. And if the early summer months were busy, this gives you the chance to throw a company picnic or fundraising event.

August is a little light on official holidays, but there are still plenty of dates that you can use to throw a fun promotion or event this month.

Now hopefully you’re being nice to your friends, family, and customers all year round. But in August you have to chance to really show them how much you care about them. Friendship Day is the perfect opportunity to thank your customers with a token of friendship. And nothing says friendship like coupons or a custom travel mug.

You can really make an impressions during Be Kind to Humankind Week. You can ask employees to circulate around your town and have them hand out coupons to anyone they see doing a random act of kindness. Just make sure that those coupons have your store name, address, and a note of thanks on them!

Simplify Your Life Week is also a great way for any brand to get their name out there. Sure, container stores will have the best luck this week, but that doesn’t mean you can’t also jump in and make a splash. Work with other businesses to set up a recycling program for old electronics or offer customers a branded reusable tote bag if they bring in a bunch of plastic bags for recycling. You can celebrate at your office by giving your employees half an hour to work on digging out their desks and you can hand out desk organizers with your company logo on them!

Heck, you could even extend the week into National Garage Sale Day. Partner with communities and neighborhood organizations to hand out tote bags (with a promotional pen or two) to shoppers. The shoppers and sellers will be delighted not to have to mess around with plastic bags and you’ll get tons of brand impressions for years to come.

And last, but certainly not least, August is National Golf Month. So if you’ve been toying with the idea of a golf outing, this is the month to do it! Book your favorite course, grab some great giveaway items, and get ready to have an awesome time with your staff and customers.

If you like any of the products on our calendar you can find them on our website right here: Mood Beer Stein, Atlas Nonwoven Grocery Tote, and Custom Frisbees.

August can be a slow month for business, but we here at Quality Logo Products want to help your promotions succeed! So reach out to us to make your August a great one. You can contact one of our representatives by email (, by phone (866-312-5646), via our live chat, or by leaving a comment below.

Anyone have any August promotions planned? Any fun ideas for International Beer Day? Are the kids ready to go back to school?

Expand Your Brand!

Mandy Kilinskis

Mandy is proud to be a part of QLP’s content team. A self-professed nerd, her interests include video games, sitcoms, superhero movies, iPods and iPhones but never Macs, and shockingly, writing. Her claims to fame are: owning over forty pairs of Chuck Taylor All Stars, offering spot-on coffee advice, and knowing an unbelievable amount of Disney Princess facts. You can connect with Mandy on

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