All posts by Rachel Hamsmith


12 Cold Weather Promo Ideas That Really Work

Ah, February. Besides being known for football and valentines, the second month of the year is also one of the coldest for much of the country. With all the snow, ice, and freezing temperatures, it’s an ideal time to take advantage of the many winter-themed promotional products out there. Whether you’re sending gifts to customers […]


Branding Lessons From Walt Disney World, Part 2: Taking Cues From Theater

In part 1, I discussed how Disney World actively designs the customer experience, thereby elevating its “script” above those of its competitors. My second takeaway from Disney’s Florida theme park is related, but also worth mentioning on its own. Take your cues from theater and cinema. Theater and cinema are all about creating worlds for […]


Branding Lessons From Walt Disney World, Part 1: Designing the Customer Experience

Last year, during one of my family’s many trips to Walt Disney World in Florida, my dad and I took a behind-the-scenes tour of Magic Kingdom called the Keys to the Kingdom Tour. Besides exploring the utility tunnels that weave beneath Magic Kingdom, viewing Splash Mountain from behind, and entering the Haunted Mansion through an […]

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