All posts by Todd Heim


14 Unfortunate Logo Perspectives You Can’t Unsee

Every now and then, a major brand’s logo design generates a lot of buzz for all the wrong reasons. It’s usually just a trick of the eye that transforms the logo into something completely different. Sometimes you don’t even needing to modify the original at all; but many times there are unfortunate associations. And some […]


OREO’s Daily Twist Campaign: Cleverness in a Cookie

Hi, my name is Todd, and I’m an advertising junky.  Don’t get me wrong, I fast forward through commercials with my DVR like everybody else, but truly clever advertising doesn’t just get my attention, as a marketer: it fascinates me. Every once in a while an ad campaign transcends from being just advertising to something […]

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