Branding Beat - Cut Through the Noise

Car Show Promotional Products That Will Rival Any Hot Rod

The Chicago Auto Show wrapped up this past President’s Day and I was lucky enough to attend. Thankfully, my group got there early enough to beat the crowds and ensure we got a few pieces of swag from the exhibitors before they ran out. However, while we were walking around I couldn’t help but notice the lack of promotional products the brands were handing out.

Granted, this isn’t exactly the purpose of going to the largest auto show in North America but it would’ve been fun to walk away with some goodies in addition to the fun memories. What would I have given? Well, I’m so glad you asked! Here are a few suggestions and ones that would easily work for the upcoming months when local car shows begin cropping up across the nation.

Tote Bags

Nobody would forget where they got these sweet tote bags or what company gave them out!

Nobody would forget where they got these sweet tote bags or what company gave them out!

It seemed like each of the attending car brands had a customized tote bag that they were handing out so you could easily carry brochures, business cards, and photo booth pictures. This is a great idea for company sponsors at local car shows to hand out too. You can go for something classic like these Eco-Friendly Non Woven Tote Bags (Medium) or these Portrait Totes for a punch of color to match those sweet paint jobs on the cars. But if you want to really impress potential customers you can’t pass up the chance to give out these RallyTotes Tire Tote Bags. You’ll blow competitors away and you’ll really make a lasting impression on your potential customers, too!


I was shocked no one handed out promotional key chains along with brochures at the Chicago Auto Show. What goes together better than looking at the 2014 Kia Cadenza or the 2013 Aston Martin Vantage S than having a sweet car-themed key chain to go home with?

Check your tire gauge AND remember that company who gave them out? Win-win!

Check your tire gauge AND remember that company who gave them out? Win-win!

We’ve got car shapes from everything from actual cars with the Car Keychain to a tire with the Tire Key Chain Stress Ball (Economy) and a steering wheel with the Rotella Key Chain. Want to give out something really unique AND useful? You have to go with the Mini Tire Gauge Key Chain; car owners young and old will appreciate having a quick way to double check their tire pressure, especially when the temperature outside is still cold.

Stress Relievers

Vroom, vroom! Customers young and old will love having this awesome item on their desk to show off!

Vroom, vroom! Customers young and old will love having this awesome item on their desk to show off!

I’m personally a huge sucker for stress relievers. They’re fun to not only display at work, but also to use when your hands are tired of typing or you need to get your mind off the task you’re currently working on. If you’re going to an antique car show then you’d be crazy not to hand out this Antique Car Stress Ball or this Convertible Stress Reliever to attract potential customers to your company. You want something with a little extra pizzazz? Go for the Roadster Stress Reliever with Moving Wheels and zoom into your customers’ minds forever!

Miscellaneous Promo Items

What's that smell? That's the smell of a clean car free of Big Mac odors!

What’s that smell? That’s the smell of a clean car free of Big Mac odors!

Okay, as if you didn’t have enough options to choose from, I found a few more that didn’t really fit into a box as nicely as the above mentioned items. No matter what model or year of car your customers are driving, they need to have a license plate on it. So why not have your brand’s name right there for everyone to see? Give out a Universal Auto License Plate Frame along with your business card or brochure and no one will forget your generosity. Want your customers to get in their car and think of you? Let them erase the smell of all those Big Macs and fish sandwiches by giving them a PhotoVision Car Air Freshener complete with your company’s logo on it.

Are you a car insurance company headed out to a local car show? Set up a booth at the entrance and bring along these Auto Document Cases along with extra business cards and schmooze all those car enthusiasts into handling their insurance needs. Along with those document cases you can give out some relief from the sun blazing on those hot rods by ordering these Rubberized Sunglasses, they’re a favorite among teenagers and adults alike!

You don’t have to rent space at an expensive auto show like the Chicago Auto Show, chances are in the upcoming months your community will be hosting car shows nearly every weekend when the weather warms up. Be prepared and get your order in now for these car-tastic promotional items! Okay, last pun for this blog.

Is there a car-themed promotional item that you particularly liked from this list? One you liked that was left off? What’s your favorite part about car shows? Shout off in the comments below!

Expand Your Brand!



Bubba is the Quality Logo Products mascot. He may have started out as "just a stress ball," but he's come a long way since the company's launch in 2003. Bubba has been immortalized in numerous vector artwork designs for internal and external promotions, and you can see him change outfits on the Quality Logo Products homepage whenever a holiday rolls around. Oh, and he thinks pants are for the birds. You can connect with Bubba on


  1. John Taylor

    Great blog. Do you know of any relevant marketing forums or discussion groups?

  2. Meghan Hansen

    Is there anyway to purchase items in sets of 30? We are doing a Car Show theme for my Son’s 8th birthday party, I don’t need items in 100’s. Love all the items listed!
    Thank you.

    • Amy Swanson

      Hi there Meghan!

      I’m so glad you liked the items that were included 🙂

      Unfortunately, we don’t have any of these items available in order quantity amounts of 30. I would check out for ideas though. Might be able to find some great deals there in your price and quantity range.

      Best of luck!

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