All posts in Advertising

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Marketing Budgets: Why They’re the First Cost Cut, and Why They Should Be the Last

Whenever a recession or any kind of economic downturn hits, consumers and companies alike become more cautious with their money. Customers aren’t buying as much, which means that businesses have to find costs to cut to stay afloat. And since the customers aren’t buying, the thinking goes, why not cut advertising expenses? Statistics demonstrate how […]

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4 Easy Solutions for Leftover Promos: Creative Ways to Reuse and Recycle Extra Giveaway Items

It’s happened to businesses and marketers everywhere: you ordered stunning promotional products to make new friends and thank customers at your trade show or convention and find yourself leaving with boxes of leftover promos. Maybe it’s because your had-to-have product had an order minimum of 1,000 units, or trade show turnout was way down. Either […]

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The Beginner’s Guide to Marketing Everything Etsy: Handcrafted Advice from Experts

As the cry for goods and services that are “locally grown,” “artisan,” and “small batch” has grown, there have been plenty of people ready and eager to answer the call. While Etsy, the online marketplace for handmade and vintage goods, has been around since 1998, it has exploded in popularity in the last ten years.  […]

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