All posts in Customer Service

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Social Vending: How Pepsi Convinces Customers to Pay Its Marketing Tab

At the National Automatic Merchandising Association’s One Show in Chicago this past April, Pepsi unveiled a prototype for its new “social vending” campaign. Two things surprised me about this: The vending machine industry has a trade show where they discuss more than the draconian guidelines for the crispness of a dollar bill. I didn’t think […]

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Ticketmaster Introduces Dynamic Pricing to Boost Ticket Sales: How It Works for You and Against You

I don’t normally pay too much attention to the business of ticket sales and distribution, as I’m sure most people don’t. As long as I’m able to procure my seat for the Chicago showing of Green Day’s American Idiot – The Broadway Musical, I’ll be a happy camper. Just kidding—I’ll wait for the movie. In […]

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The ‘Skinny’ of Successful Business Ventures and Relationships: Skinnygirl Margaritas

Sometimes there’s a need for a product or service that doesn’t exist yet. Entrepreneurs are the people who innovate and create based on those needs, and Bethenny Frankel is one of those people. Once upon a time, there were people who stared at their margaritas longingly and wished they could drink this delicious, tequila-filled, sugary […]

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Brand Loyalty: Why Retailers Have the Advantage in Consumer Appeal

I’d be interested to know how much time the CEOs of today’s most successful commercial enterprises spend thinking about the typical consumer’s attitude. I wonder how often they ask themselves, “Are we doing what’s best for the customer?” and “Are we fostering brand loyalty?” Of course, the simple answer is most likely yes. Businesses that […]

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