All posts in Entrepreneur Resources

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Marketing Budgets: Why They’re the First Cost Cut, and Why They Should Be the Last

Whenever a recession or any kind of economic downturn hits, consumers and companies alike become more cautious with their money. Customers aren’t buying as much, which means that businesses have to find costs to cut to stay afloat. And since the customers aren’t buying, the thinking goes, why not cut advertising expenses? Statistics demonstrate how […]

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How to Turn Your Summer Interns into Brand Ambassadors

Summer is coming, and with it, the summer interns. By now, you’ve certainly decided whether or not your company is going to welcome any fresh-faced, career-driven college students into the office for twelve weeks. Heck, at this point, you’ve probably extended offers to your most promising candidates. And you’re doing it for the right reasons […]

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Expert Tips for How to Be Creative (No Matter Where You Work!)

Time after time, creativity shows up on lists of the most sought-after qualities of leaders and employees. Lots of people would describe themselves as creatives; they consider themselves “idea people,” like to create, or work in the arts. As such, many people think that creativity is something you’re born with and that creative people will […]

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Spotlight: Give Your Brand a Hand Winner January 2016: Buffalo Gals Mercantile

Over at Buffalo Gals Mercantile, they’ve branded themselves with the slogan “Fabulous things you never knew you needed!” Like what? And just what is a “mercantile shop,” anyway? Well, a mercantile shop is defined as a “rural or small town store that carries a broad selection of merchandise; the main shop of a community.” Buffalo […]

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The Beginner’s Guide to Marketing Everything Etsy: Handcrafted Advice from Experts

As the cry for goods and services that are “locally grown,” “artisan,” and “small batch” has grown, there have been plenty of people ready and eager to answer the call. While Etsy, the online marketplace for handmade and vintage goods, has been around since 1998, it has exploded in popularity in the last ten years.  […]

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