Branding Beat - Cut Through the Noise

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Light Boxes

Trend Alert: Light Boxes That Keep Your Brand Lit

Imagine being transported back in time where men sported fedoras and overcoats while women looked chic in their dresses with fur shoulder shawls. The glitz and the glamour of being underneath a cinema sign on main street could take anyone’s breath away. Back in the 30s, cinemas were all the rage with most people attending […]

What Are Optical Illusions and How Can They Be Used in Advertising?

What Are Optical Illusions and How Can They Be Used in Advertising?

Do you ever stop and stare at an optical illusion? Museums have them in their halls, psychology classes use them to talk about the brain, and your hippie friend from college has posters of them all over his apartment. It’s possible, though, that you never thought about the power optical illusions can have in the […]

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