All posts in Informational

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July 2016 Holidays, Observance, and Awareness Dates: Plan Your Promotions!

Summertime activities can drive your company’s brand even further by capitalizing on these fun holidays in July! And we all know that it’s almost time to light up the sky with (legal) fireworks and not accidentally start a small fire in the backyard like the never-to-be-mentioned incident at last year’s 4th of July cookout. Let’s […]

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Marketing Budgets: Why They’re the First Cost Cut, and Why They Should Be the Last

Whenever a recession or any kind of economic downturn hits, consumers and companies alike become more cautious with their money. Customers aren’t buying as much, which means that businesses have to find costs to cut to stay afloat. And since the customers aren’t buying, the thinking goes, why not cut advertising expenses? Statistics demonstrate how […]

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