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Marketing Budgets: Why They’re the First Cost Cut, and Why They Should Be the Last

Whenever a recession or any kind of economic downturn hits, consumers and companies alike become more cautious with their money. Customers aren’t buying as much, which means that businesses have to find costs to cut to stay afloat. And since the customers aren’t buying, the thinking goes, why not cut advertising expenses? Statistics demonstrate how […]


How to Turn Your Summer Interns into Brand Ambassadors

Summer is coming, and with it, the summer interns. By now, you’ve certainly decided whether or not your company is going to welcome any fresh-faced, career-driven college students into the office for twelve weeks. Heck, at this point, you’ve probably extended offers to your most promising candidates. And you’re doing it for the right reasons […]

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