All posts in Offline Promotion


Are Stylish Barcodes for Product Packaging Worth the Time and Effort?

Product packaging has become such a creative endeavor that even the style-challenged barcode is getting a face lift. In the past, smaller companies have used stylish barcodes to differentiate themselves from competing products, but now larger companies like Nestlé are trying these out on their smaller brands. Before we get ahead of ourselves, let’s dig […]


What Are Your Logo Colors Really Telling Customers? Read This.

Imagine summing up your entire personality and all of your values and ideas into one color. Seem daunting? Now imagine that you have to choose a color for your company’s personality, values, and ideas that would potentially be in consumers’ minds forever. Talk about a panic attack waiting to happen! The logo color (or colors) […]

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