All posts in Offline Promotion

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Keep the Story Going: How to Expand Your Brand Via Word-of-Mouth Marketing | An Interview with Pat McCarthy from WOMMA, Part 2

Welcome back! If you haven’t done so already, check out part 1 of this revealing interview with Pat McCarthy from the Word of Mouth Marketing Association. In part one, we found out the main pillar on which WOMMA was founded and what a WOMMA membership can do for YOUR brand or agency. In this half […]

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Are Stylish Barcodes for Product Packaging Worth the Time and Effort?

Product packaging has become such a creative endeavor that even the style-challenged barcode is getting a face lift. In the past, smaller companies have used stylish barcodes to differentiate themselves from competing products, but now larger companies like Nestlé are trying these out on their smaller brands. Before we get ahead of ourselves, let’s dig […]

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